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    Brand Manager - Gauteng, Johannesburg, South Africa - The South African Breweries

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    Full time
    Description

    The South African Breweries's job vacancy, Career and Recruitment

    Job title : Brand Manager – Bryanston jobs in Gauteng

    Job Location : Gauteng, Johannesburg

    Deadline : May 12, 2024

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    Job Purpose:

    To enhance the image of the company through short term and long-term strategies with objective to increase the market share by brand growth and performance. Responsible for maintaining the organization's enterprise-wide digital presence, internally and externally, including social media, digital marketing, content development and management and production; manages varied and multi-faceted comprehensive brand team communications campaigns.

    Key roles and responsibilities:

  • Develop, implement, and manage comprehensive, multidisciplinary communications programs.
  • Ensure maximization of communication opportunities across all platforms
  • Develop an annual digital communication strategy and implementation plan, including links to organization goals and execution of key tactics.
  • Act as lead content strategist for broad digital communications channels, including social media channels, the organization's website, and e-newsletters.
  • Oversees the production of all digital content and assets on the corporate brand team, including, photography, video, multimedia, original online copy, websites, and strategy presentations etc.
  • Develop a set of metrics or measurements that will be used to measure the success of each communication project.
  • Manage the development and implementation of digital communications strategies guided by the Director of Corporate brand.
  • Strategize, plan, and manage day-to-day digital content production of content, copy, and visual assets across all our channels, including websites, email, and social media
  • Work on mobile marketing strategies for our digital communications programs, including but not limited to mobile push, geofence, and SMS communications
  • Create and manage content calendars for the organization's digital channels (social media, website, and newsletters)
  • Work closely with community leaders, internal stakeholders, and external content creators to come up with fresh and creative ways of telling stories, publishing content, and engaging with our online audience
  • Monitor trends and audience engagement and provide detailed analyses of our web, social media, and email marketing activities to gauge the effectiveness of the organization's digital strategies
  • Develop detailed campaign briefs for internal and external teams to create and deploy relevant and compelling content
  • Management of the of the digital media budget, ensuring media KPIs are met

    Profile

    Minimum requirement: Relevant:

  • Degree in Marketing, Social Media, Digital Marketing, or Multi-Media.
  • At least 5 years of experience in a digital communications role
  • Brand marketing experience would be an added advantage
  • Excellent interpersonal, presentation and time-management skills.
  • Strong project management & Proven experience in content management
  • Effective project and time management skills, with the special focus on the ability to plan, prioritize, and meet deadlines
  • A skilled communicator with excellent writing, editing and proofreading skills who can tailor messages for specific audiences..
  • Demonstrated experience with managing social media platforms (Twitter, Facebook, LinkedIn and Instagram).
  • A demonstrated ability to summarise dense/complex content into engaging and easy to understand messages.
  • Strategically minded with the ability to develop communications strategies and plans and see them through.

    *Media / Advertising / Branding jobs in south africa
    *Brand Manager – Bryanston in Johannesburg


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