Group Brand Manager - Johannesburg, South Africa - Pollock and Associates

Pollock and Associates

Verified Company

Johannesburg, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Group Brand Manager Manufacturing

Johannesburg East, Johannesburg - Gauteng - South Africa

Reporting to the Group Senior Marketing Manager you will work closely with the Group Marketing team to develop and implement marketing strategies and plans, and coordinate project activities, to promote the brand, products and reputation across all platforms.

Included in your responsibilities you will provide support in creating and flighting marketing assets and materials, proposals and presentation tools.

Essential Qualifications, Experience and Skills:

NQF Level 7 3year degree / Advanced diploma Brand Management/Digital Marketing
57 years of Brand Management Experience
Computer Literacy: MS Word and advanced Excel and PowerPoint
Website and marketing analytics tools (e.g., Google Analytics)
Editing and proofreading skills with an eye for detail
Coordination, collaboration and multitasking skills
Excellent time management and prioritisation skills
Writing skills
Planning and organising skills
Communication skills
Interpersonal skills
Analytical skills
Networking skills

Key Performance Area

Develop an insightdriven strategic Group external marketing strategy and plan
Act as custodian of the Group's and Brand CI and toolkits
Assist Group Marketing Team in managing integrated marketing campaigns
Support the development and flighting of marketing materials
Customer Engagement all customerrelated initiatives
Develop and execute digital marketing plans and the digital content calendar
Manage website design and development.
Plan and coordinate social media presence on external channels
Support marketing analytics and insights for Group Marketing innovation
Research and implement tools and strategies to translate raw data into valuable business insights
Initiate, manage and coordinate SEO campaigns to increase website traffic
Lead the optimisation of conversion paths and lead generation
Work in collaboration with the Group Marketing team to increase the Group's share of voice