Brand Manager - Johannesburg, South Africa - Glasshouse Recruiting
Description
Full Time _Gauteng_, _Johannesburg_ February 14, March 14, 2024 Pharmaceutical - Sales & MarketingJob Overview:
Requirements:
- Bachelor's degree in Marketing, Commercial, Business Administration, or a related field Sciences degree with relevant experience will be considered
- More than 3 years' experience in brand management, preferably in the pharmaceutical industry
- Strong understanding of pharmaceutical marketing, including regulatory environments and market dynamics for both scheduled and OTC generics
- Excellent analytical, communication, and leadership skills
- Ability to work collaboratively in a crossfunctional team environment
- Proficient in using marketing analytics tools and software
Behavioural Qualities:
- Organised
- Ability to build and maintain relationships with external stakeholders and internal crossfunctional team members
- Ability to adapt in a fastpaced, changing growth environment and to work independently
- Support team
- Good leadership skills
- Collaboration skills
The main purpose of this position:
As a Medical Aesthetic Brand Manager, you will have a multifaceted role that combines marketing expertise with a deep understanding of the medical aesthetics market, specifically focusing on injectable products
Duties & Responsibilities:
- Market Research and Analysis:
- Conduct thorough market research to understand the dynamics of the medical aesthetics sector, particularly trends related to aesthetic injectables and similar products
- Analyse competitor strategies, market share, and product positioning
- Identify potential markets and new target demographics for aesthetic injectables
Product Knowledge and Expertise:
- Possess indepth knowledge about aesthetic injectables, including its composition, usage, benefits, side effects, and regulations
- Stay updated with the latest developments and research in the field of medical aesthetics
Brand Strategy Development:
- Develop and implement brand strategies to enhance the visibility and market position of aesthetic injectables
- Work on branding initiatives that clearly differentiate aesthetic injectables from competitors
- Collaborate with research and development teams to align product development with market needs
Marketing and Promotion:
- Design and execute marketing campaigns for aesthetic injectables, targeting both healthcare professionals and consumers (Where allowed)
- Manage digital marketing efforts, including social media, content marketing, and online advertising (Where allowed)
- Develop educational and promotional materials for both patients and healthcare providers
Sales Support and Collaboration:
- Work closely with the sales team to ensure they have the necessary tools and training to effectively sell aesthetic injectables
- Monitor sales performance and adjust marketing strategies accordingly
- Engage in field visits to better understand customer needs and gather feedback
Regulatory Compliance and Ethical Marketing:
- Ensure all marketing materials and strategies comply with regulatory bodies like the SAHPRA
- Promote aesthetic injectables ethically, ensuring accurate representation of its effects and side effects
Stakeholder Engagement and Networking:
- Build and maintain relationships with key stakeholders, including healthcare professionals, industry experts, and influencers in the medical aesthetics field
- Attend industry conferences and workshops to network and stay informed about industry trends
Budget Management and Reporting:
- Manage the budget allocated for aesthetic injectables marketing and promotional activities
- Regularly report on brand performance, marketing ROI, and market insights to senior management
Customer Feedback and Product Improvement:
- Gather and analyse customer feedback to understand the efficacy and reception of aesthetic injectables
- Collaborate with Medical/NBD for continuous product improvement based on customer insights
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