Manager: Customer and Brand - Midrand, South Africa - BMW (South Africa) (Pty) Ltd.
Description
This role is responsible to define, steer and implement customer, brand and product strategy, as well as support data driven decision making as a group function.
The successful incumbent will be managing overall sales funnel & customer lifecycle, online/offline customer journey & BMW brand communication and experiences.
Furthermore, to steer, analyse and implement initiatives for BMW Group customer experience as the Chief Customer Advocate, in addition to the following:- Competence to align and implement BMW brand communication governance, brand strategy and global brand campaigns in the ZA market.
- Competence to define, develop and implement BMW brand marketing content, experiential activities and local marketing content to support the retailers and NSC to achieve sales brand goals.
- Competence to derive, manage and monitor the sales funnel management activities, customer communication as well as all digital and physical touchpoints for the entire customer journey,
- Competence to align, implement and report the overarching customer experience in an omnichannel customer journey environment including Voice of Customer, Customer Boards and Mystery Shopping,
- Competence to manage the BMW product portfolio including market launch, price positioning, pricing proposals, competitor analysis and long range planning.
- Competence in planning and controlling entire BMW Customer and Brand overheads budget.
- Develop, steer and monitor Data dashboards and requirements as requested by BMW Group, enabling data driven decision making.
- You will ensure overall compliance to ICS (Internal Controls Systems).
Qualifications:
Education and competencies
- Minimum of Bachelors Degree in Marketing, Communications, Public Relations and or Business Management.
- A post graduate qualification in MBA would be advantageous.
- Minimum of 8 Years experience in Company Corporate Branding and Marketing Strategy.
- Experience in the formulation and implementation of brand strategies, business plans and policies for digital and traditional platforms including customer journey mapping.
- Strong business acumen coupled with business planning reporting.
- Strong skills in marketing management, customer supplier relationship management.
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