Brand Manager - Johannesburg, South Africa - O'Brien Recruitment

O'Brien Recruitment
O'Brien Recruitment
Verified Company
Johannesburg, South Africa

1 week ago

Thabo Mthembu

Posted by:

Thabo Mthembu

beBee Recruiter
Description

Responsibilities:


  • Drive brand credibility and loyalty through internal and external resources
  • Inspire bartenders on portfolio, perfect serves and new products
  • Execute inmarket experiences through brand activation at events
  • Identify and manage brand events and media exposure opportunities
  • Support brand advocacy and engagement programs in the Ontrade
  • Prepare educational materials and lead the development of signature serves
  • Expand the customer footprint and educate partners and customers
  • Partner with the sales team to achieve listing or sales growth
  • Maintain relationships with influential persons in the industry
  • Monitor competitors and provide input to activity planning
  • Drive sales through brand education and consumer engagement programs
  • Manage the Brand Ambassador budget and KPI tracking
  • Share intelligence and report on brand visibility and competitor activity
  • Provide monthly reporting on brand activities and ROI

Qualifications and Experience:

  • Marketing Degree/Diploma (preferred)
  • At least 7 years of experience in commercial and/or marketing functions within the liquor industry
  • On-Trade/Brand Ambassadorial experience is a must
  • Knowledge of the South African Alcohol Beverage Market
  • Proven experience building luxury brands in the South African market
  • Ability to engage with highnetworth consumers and customers
  • Experience in recruiting consumers
  • Understanding of food culture and alcoholic brands
  • Digital marketing and social media campaigns and management skills
  • Strong social media presence
  • Excellent presentation and public speaking skills
  • Event/Project management experience
  • Excellent communication and influencing skills
More jobs from O'Brien Recruitment
See all jobs of O'Brien Recruitment