Brand Manager - Johannesburg, South Africa - Aspen Pharma Group
Description
COMPANY DESCRIPTION
We are a global specialty and branded pharmaceutical company, improving the health of patients across the world through our high quality and affordable medicines.
Aspen is a dynamic organisation built on entrepreneurial strength and forward-thinking minds. We attract high performing individuals who are passionate about their career and have a desire to exceed expectations.
At aspen, not only do we source for the best talent but we also provide a host of opportunities for continuous development.
The Group's key business segments are Manufacturing and Commercial Pharmaceuticals comprising Regional Brands and Sterile Focus Brands.We have approximately 9 100 employees at 69 established offices in over 50 countries and we improve the health of patients in more than 150 countries through our high quality, affordable medicines.
OBJECTIVE:
Drive sustainable, profitable growth of the product portfolios/ therapeutic categories with appropriate strategic direction, brand stewardship and commercial acumen.
MAIN DUTIES:
- Develop across various portfolios/brands strategies for sustainable business growth and profitability, consisting of Neuro, Pain and Dermatology brands (mainly)
- Anticipate future trends in disease management and the market environment
- Develop promotional and advertising strategies that grow brand market shares against competitors in all channels (pharmacy, retail, wholesale and informal trade)
- Analysis of the market, channel and patient and development of insights that are applied to develop robust brand plans
- Provide creative direction for brand/ portfolios strategies and manage Agency outcomes
- Implementation, monitoring and measurement of the success of the developed strategies and to ensure that they are flexible to adapt to a dynamic environment
- Successful implementation and monitoring of the roll out of the above with the required measurements in place for successful outcomes
- Enthusiastically communicate plans and results with the business leadership and relevant teams within the business at all times
- Drive, lead and take accountability for the budgeting process, control of A&P expenditure and achievement of financial targets
- Develop and implement pricing strategies that ensure healthy profit margins and competitive advantage for the Portfolio
- Continuously communicate with and support the sales teams with high levels of integrity and urgency to help them achieve sales targets
- Ability to manage the cross functional networks and channel resources for the portfolio to drive profitable growth with the required and shared accountability to achieve business targets
- Understand, challenge and implement the regulatory requirements to develop and implement strategies and tactics that drive brand growth
- Forecasting accuracy and stock management which entails minimizing stock writeoff costs and returns
- Support Key Accounts in managing wholesalers' stock holding and backorders, where required
- Using insights acquired both internally and externally to accurately assess market potential for new product introductions and/or renovations of existing products
- Managing and taking the lead/accountability in driving the New Product Launch process together with the relevant stakeholders like NPL, Demand Planning, Regulatory Affairs, Medical and others
- Lead and utilise both internal and external conferences, congresses to position the brands as foremost in the target audience's minds
- Sense of urgency in resolution of customer queries
QUALIFICATION & EXPERIENCE:
- Relevant Post matric Marketing/Health Science qualification
- 23 years Brand Management experience; Pain/ Neuro/ Dermatology brands will be beneficial
- 23 years OTC Marketing experience
- 2 years Pharmacy sales experience.
- Applicable industry knowledge.
- Financial literacy
- Proficiency in Excel, PowerPoint, Outlook and Word
- Ability to work on Qlikview models is advantageous
SKILLS & COMPETENCIES:
ENTHUSIASM, PASSION AND HIGH ENERGY ARE KEY REQUISITES
- Commercial acumen
- Analytical skills
- Project management
- Networking ability
- Interpersonal skills
- Ability to perform under pressure
- Selfstarter and self motivated
- Sense of urgency
- Prioritizing and planning
- Verbal and written communication skills
- Aptitude for continuous learning
- Influential and impactful presentation skills
- Adaptability and flexibility in a changing environment
Aspen is committed to the principles of equal employment opportunity and suitably qualified job applicants are invited to submit their CV online on or before
20th February 2024.
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