Senior Brand Manager - Johannesburg, South Africa - Yum

Yum

Verified Company

Johannesburg, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Key Responsibilities

Provide support in developing insightful marketing strategies aligned with the regional NAM strategy and plans for the countries for which they are responsible
Analyse trends and statistics across different markets and menus, setting pricing and strategic direction through analytics
Provide support in developing relevant consumer insights, NPD, packaging design and PR in conjunction with the Marketing Manager when applicable
Provide support in developing impactful advertising that is relevant, grows the KFC brand over time and drives sales overnight
Provide input into the annual budgeting process and then manage the budget with in country brand team to achieve key objectives in their markets
Travel to all respective markets to gain insights into the competitive landscape and an understanding of the country in order to ensure relevant plans are developed and executed

Stakeholders and Decision-Making Scope

Internal: NAM Marketing Team, NAM Marketing Director, NAM GM, CMO, Executive Team, Development, IT, SCM, Ops and Finance.
External: Ogilvy Cape Town, Inmarket agencies, Franchisees and Franchisee teams
Final decisions at a strategic level in this role are always made in alignment with the Marketing Director
In final execution and implementation of work, final decisions can be made with incountry Marketing resources and the franchisee
In collaboration with the NAM GM and marketing team as well as alignment with franchisee, there is full scope to make changes and/ or enhance any existing process or products

Travel Requirements
Hybrid working conditions in the office plus regular travel into NAM countries

Qualifications

Tertiary degree level qualification, with major in Economics, Finance or Marketing

Experience

In depth knowledge of the New African markets preferred
Previous experience of working in Africa markets will be preferred
Min 10+ years relevant business experience
Previously demonstrated experience of external relationship building
Excellent interpersonal and team interaction skills and abilities
Excellent communication and influencing skills; & high work ethic with the ability to work under pressure and tight deadlines
High analytical ability and experience in strategic direction setting using statistical data

Knowledge

Full understanding of different country market conditions both macro and micro with very limited access to reliable information
Lead analytical work on pricing, menu, and marketing influence on FZ business model

Competencies

In depth knowledge of the New African markets preferred
Previous experience of working in Africa markets will be preferred
Min 10+ years relevant business experience
Previously demonstrated experience of external relationship building
Excellent interpersonal and team interaction skills and abilities
Excellent communication and influencing skills; high work ethic with the ability to work under pressure and tight deadlines
High analytical ability and experience in strategic direction setting using statistical data