Kfc Brand Manager - Johannesburg, South Africa - Yum

Yum

Verified Company

Johannesburg, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Key Responsibilities

Lead the overall development and execution of the brand & culture strategy and calendar activities,building KFC as a youthful brand
Innovating, ideation, planning, executing, and managing robust campaign brand strategies, project lifecycles, and initiatives that translate into impactful communication, based on a solid understanding of consumer insight, audience relevancy and culture.
Collaborating with internal and external stakeholders across organisations to implement brand plans including
360 media campaigns
Collaborations
Activations
New product launches
Executing critical thinking while analysing and interpreting financial analytics, quantitative and qualitative research reports, consumer trends, and market intelligence and integrating knowledge gained into new and existing planning, products positioning, and strategic development.
Monitoring and tracking Brand Health Performance in conjunction with consumer insights team and understanding implication of measures and changes required
Creative briefing, management & execution of public relations initiatives and large advertising campaigns (TV, radio, out of home, digital, social and activations).
Establishing clear lines of communication and confidently engaging with stakeholders at all levels.
Delivering optimal ROI for the business through partnering with creative and media teams to ensure timely and efficient implementation of campaigns
Compiling, implementing, monitoring and managing of budget spend

Stakeholders

Internal: Marketing Manager, Marketing Director, CMO, Executive Team, Marketing, Development, IT, Ops, NPD, Supply chain and Finance.
External: Marketing Agencies, Franchisees, Local Store Marketers

Travel Requirements

Qualifications

Tertiary degree level qualification, with major in marketing or businessrelated discipline preferred
Post graduate qualification preferred

Experience

Minimum of 5 years Brand Management experience; with a minimum of 3 years in a corporate environment
Consumer Products Company, preferably R1bn+ in size; Retail, service and/or multioutlet industry highly regarded
Experience in corporate and/or strategic planning, branding, advertising, sales promotion, product development, pricing, market research

Competencies

Flair for communication, creative development and aesthetic guidance
A good blend of qualitative and quantitative skills
Action and resultsorientated selfstarter with the ability to work independently; demonstrate ownership of key deliverables
Strong work ethic with the ability to work under pressure and overcome challenges
Highly flexible and responsive, with ability to manage time effectively with multiple changing priorities and different stakeholders
Intellectual curiosity
Key decisions may be taken by supervisors but need the following:
the ability to pre-empt issues & propose solutions to enable supervisors to navigate challenges effectively

- the courage to constructively challenge opinions

Attention to detail with a focus on flawless execution
Excellent communication and influencing skills with the ability to build and nurture strong working relationships both internally and externally
Manages the creation of new or updating of existing platform, activation, campaign and events together with crossfunctional teams