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    Senior CRM consultant - Cape Town, South Africa - Webrepublic (Pty) Ltd

    Webrepublic (Pty) Ltd
    Webrepublic (Pty) Ltd Cape Town, South Africa

    11 hours ago

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    Senior CRM consultant - Cape Town at Webrepublic (Pty) Ltd | softgarden

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    Senior CRM consultant - Cape Town

    • Full Time
    • Cape Town, South Africa
    • Hybrid
    • With Professional Experience
    • 4/8/24

    Over the last decade, Webrepublic has grown from an ambitious startup into Switzerland's leading digital agency. More recently, Webrepublic has launched a subsidiary in South Africa to work hand-in-hand with our HQ in Switzerland. Our team in Cape Town has grown and we are now looking for a Senior CRM Consultant to expand our local presence into a large-scale operation.

    As a Senior CRM Consultant you will spearhead the development and implementation of innovative strategies that enhance customer loyalty and drive business growth and make sure that our clients receive state-of-the-art services.

    Key Responsibilities

    Reporting directly to the Head of Retention & Activation, your duties and responsibilities will include, but will not be limited to:

    • lead the strategy and execution of customer retention and activation initiatives for FIFA across various channels (Email - WhatsApp & Push Notifications are a plus) including:
      • creating, configuring and deploying deliveries incl. audience selection and segmentation, content building, testing and all relevant proofs for approvals,
      • analysing and interpreting delivery results,
      • monitoring the overall performance across all initiatives;
    • to collaborate with internal and external stakeholders to understand campaign-specific requirements and KPIs, and how these translate into email marketing initiatives,
    • to present and pitch our services to existing and potential new clients.

    Qualifications and Skills

    As an ideal candidate, you must have the following:

    • graduated from a top university (BA / MA in Business or Social Science),
    • have at least 5 years of relevant work experience in customer retention and channel management (execution and strategy),
    • have a proven track record of driving a complex project requiring flexibility and problem solving,
    • get excited about bringing new ideas and drive the development of the communication strategy of a global brand,
    • have the ability to understand the client's marketing objectives and are able to translate them into retention & activation goals,
    • understand target audiences' attitudes, behaviours and perceptions by using a variety of market information, research and clients' data,
    • speak English fluently, experience in Sports Marketing is a plus.

    What we offer

    On our side, we offer...

    • a dynamic work environment fostering personal growth and development,
    • opportunities to work on exciting projects with leading global brands,
    • learning from Subject Matter Experts across all digital marketing disciplines,
    • flat hierarchies and short decision paths, being part of a dynamic and international team,
    • exposure to disciplines beyond your own skill set,
    • a vibrant office space in Cape Town and a flexible work environment (hybrid work),
    • a comprehensive compensation package.

    Are you Interested?

    We look forward to receiving your online application with a short resume.

    Webrepublic is an equal opportunity employer. We encourage candidates from all backgrounds to apply. We will give preference to previously disadvantaged individuals.

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