Marketing Communications/crm Manager: Global - Cape Town, South Africa - Viv Gordon Placements

Viv Gordon Placements

Verified Company

Cape Town, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Responsibilities:

Own the CRM planning and implementation process, liaising with Tech, Creative, Sales and all relevant internal channels to ensure CRM is fully aligned with the business and vice versa
Develop a deep nurturing flow for sophisticated B2B & B2C customer segmentation
Maintain all the CRM systems and databases required to deliver a coherent strategy
Collaborate with our Content Strategist and Designers to deliver required assets
Measure, analyse and report on results to drive actionable insights
You will own the funnel from start to finish
Brief engineering teams on work needed to maintain and develop CRM infrastructure.

Requirements:

Degree in Marketing, Digital technologies or similar relevant field preferred

- +8 Years' experience in a B2B & B2C CRM / Marketing Communications role

Experience with Salesforce Marketing Cloud & Pardot a must
UX background is a plus
Experience with Salesforce Marketing Cloud and Pardot is a must
Analytical skills: ability to interpret data and insight to drive improvement
Creative thinker, with meticulous attention to detail
Thorough understanding of advanced data segmentation and marketing automation
A selfstarting attitude—ready to seize opportunities to make an impact without needing to be told
Strong commitment to collaboration and ideation; ability to work a variety of teams to bring campaign elements to life
Ability to analyse and interpret metrics and translate them into strategic decisions.

City:
Cape Town

Country:
South Africa

Level of Expertise:
Senior

Remuneration:
Negotiable

Reference Number:
#Kim1022

Viv Gordon:

MD & Consultant