- Develop and implement strategies, tactical plans and marketing communications in accordance with Business strategies in commercial, channel, and portfolio areas.
- Lead, prepare and implement innovative and measurable marketing campaigns and initiatives in line with marketing plans, and track performance and recommend necessary changes to optimize performance of the marketing function.
- Communicate, collaborate, coordinate and seek approval on marketing activities with top management.
- Oversee new product introduction and provide comprehensive launch plans and execute same within budget.
- Cost-effective management, tracking and control of the marketing budget.
- Oversee the development and provision of all marketing material.
- Effective use of quantitative and qualitative market data and business intelligence to develop marketing plans, campaigns and tactical plans and initiatives.
- Assist with portfolio gap analysis, forecasting and business development.
- Ensure compliance with the relevant legislation and codes of conduct.
- Ensure a high level of professionalism and service with external and internal customers, enhancing the company image at all times through consistent communication of the company's image and position.
- Establish and maintain relationships with KOLs where appropriate.
- Proactive support of the sales team including articulation of campaign and tactical plans, effective use of marketing material and field travel.
- Manage consultants, marketing and promotion agencies.
- Provide top management with relevant input in business reviews and annual planning sessions.
- Professional degree in Marketing.
- 5 plus years of experience in marketing preferably within the generic pharmaceutical industry.
- Experience within Oncology.
- Knowledge of applicable marketing codes & compliance.
- Strong leadership, analytical and communication skills.
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Oncology Brand Manager - Johannesburg, South Africa - MNA Recruitment
Description
A Leading Pharmaceutical Company has a vacancy for a Brand Manager role within Oncology.
Requirements
Key Responsibilities:
Requirements:
Should you receive no feedback within 7 days, please accept your application as unsuccessful.