Brand Manager - Johannesburg, South Africa - Dananda Services

Dananda Services
Dananda Services
Verified Company
Johannesburg, South Africa

4 weeks ago

Thabo Mthembu

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Thabo Mthembu

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Description

Responsibilities:


  • Researching and analysing consumer behaviour, market trends and competitor activity.
  • Establishing budgets, performance specifications and sales estimates.
  • Developing and implementing strategies that resonate with the target market.
  • Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
  • Building brand awareness and increasing brand value and profitability.
  • Increasing product sales and market share.
  • Measuring and reporting on campaign performance and assessing KPIs and ROI.
  • Collaborating with different teams such as marketing, creative, legal, etc.
  • Overseeing the production of advertisements, promotional materials and mail campaigns.
  • Ensuring that messaging and marketing activities are aligned with brand and company values.

Experience and Qualifications:


  • Bachelor's degree in finance, accounting, or similar preferred.
  • Degree in business, marketing or related field.
  • 3 5 years proven track record in developing brand and marketing strategies.
  • Good communication skills, both verbal and written.
  • Previous experience in managing and leading teams.
  • Highly organized and performs well under pressure.
  • Budget management skills.
  • Strong research and analytical skills.
  • Strong organizational and time management skills.
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