Brand Manager - Johannesburg, South Africa - AVI Limited

AVI Limited
AVI Limited
Verified Company
Johannesburg, South Africa

4 weeks ago

Thabo Mthembu

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Thabo Mthembu

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Description

AVI Ltd.
is known for its leading household brands across many categories including:

hot beverages, sweet and savoury biscuits and snacks, frozen convenience foods, personal care products, cosmetics, shoes, accessories, and fashion apparel.


NATIONAL BRANDS LIMITED operates 5 manufacturing sites, offering world class manufacturing facilities in Isando (Johannesburg), Rosslyn (Pretoria), Westmead and Durban (KZN). It is home to some of the best-known South African tea, coffee and creamer brands, including our delicious range of much-loved savoury and sweet biscuits, and our melt-in-your-mouth snack range.

An exciting opportunity exists for a
BRAND MANAGER at
NATIONAL BRANDS LIMITED Head Office in Bryanston, Johannesburg.

We are looking for an innovative, detail orientated Brand Manager with a high level of financial acumen to take on the challenge of research and commercialization in our two portfolios.


Line Manager:
Marketing Manager


Key Performance Areas:


Deliver performance targets for portfolio across all target brands

  • Ongoing market and industry analysis to provide recommendations for brand development
  • Ongoing competitor intelligence
  • Ongoing review of portfolio activity effectiveness to update or change plans as required
  • Budgeting & forecasting

Deliver local portfolio and brand strategy

  • Insights from pulling together existing research, market trends (global & local), competitors and internal data
  • SWOT analysis
  • Conduct consumer and market research in order to keep up to date with consumer trends, as well as trying to predict future trends


  • Portfolio positioning

  • Identify how our brand is positioned in the market
  • Develop brand plans/brand strategy for profitable company growth
  • Development of 3year portfolio strategy

Deliver consumer communication strategy

  • Define and manage brand positioning and communication strategy using a variety of media
  • Prepare/Review all promotional, advertising, media, research and R&D briefs
  • Participate in media strategy process, agreement & delivery of plans
  • Develop and execute marketing campaigns aimed at communicating our brand message
  • Maintain relationships (both internal and external partners)
  • Monitor communication/promotional spend

Management of all New Product Development projects

  • Development of commercial rational and justification
  • Project management of all new product development projects
  • Work with Research and Development (R&D) team and technical team to convert innovative business ideas into saleable products
  • Product / packaging development
  • Implement launch and launch support plan
  • Participate in monthly marketing & NPD meetings

Qualifications:


  • A completed commercial degree majoring in Marketing, Business Management or similar

Experience:


  • A minimum of 3 years' brand and marketing experience gained in an FMCG environment
  • Knowledge of IRI / Nielsen data required

Knowledge:


  • SAP is advantageous
  • Proficient in MS Word, MS Excel, MS Outlook, and MS PowerPoint
  • Strong focus on analytical skills (turning data into actionable insights)
  • Knowledge of consumer, trader, customer, and shopper
  • Project management knowledge or expertise
  • Innovation Management
  • Advertising experience from briefing to execution
  • High levels of numeracy
  • Ability to travel essential

Competencies:


  • Thinking analytically
  • Interpreting data
  • Building relationships
  • Embracing change
  • Working together
  • Attention to detail
  • Maintaining productivity
  • Taking initiative
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