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    Regional Trade Marketing Manager, Africa - Johannesburg, South Africa - Time Personnel

    Time Personnel
    Time Personnel Johannesburg, South Africa

    53 minutes ago

    time personnel background
    Description
    REQUIREMENTS
    • Matric, masters degree in business administration or marketing
    • At least 5 years experience in sales, marketing, trade marketing, business development (FMCG)
    • Solid knowledge in financial & administrative processes
    • Ideally experience in luxury goods, retail or FMCG
    • Rigor, accuracy, and respect of deadlines
    • Strong level of energy, enthusiasm, entrepreneurship, and autonomy
    • Curious, hard-working, and hands-on
    • Management, leadership, analytical & effective planning skills
    • Result orientation and problem-solving capabilities
    • Excellent communication and interpersonal skills in English, a team player
    • International exposure and multicultural background are a strong plus
    • Travel across the region (25-30% of the time)

    DUTIES

    Strategy & Brand Planning
    • Provide input and market insight to lead all trade marketing activities across Africa & Middle East markets to maximise brand image, sales & profitability.
    • Create and implement strategy for building the best visibility and distribution in On & Off Trade channel
    • Provide commercial analysis and highlight implications - industry data, category, competitors, distribution, pricing etc. to make recommendations.
    • In liaison with Marketing Director, ensure regional and market focus on prestige range portfolio strategy; markets to achieve 6% in Sales value.
    • Analyse data from trade marketing reports, research, retail audit and customer sales
    • Based on information collated give input into channel specific trade marketing plans which meet the companys market, brand/promotion objectives reflecting the needs & priorities of the trade channel.
    • Develop and implement cycle/ quarterly activation plan in line with strategic brand plans, providing 360-degree execution.
    • Consumer & Customer Intelligence: develop an understanding of route to market, shopper understanding, local cultures/trends to create programmes with local cultural relevance.

    Trade Marketing
    • Lead and coordinate Trade marketing activities for Africa and Middle East markets across multichannel (On trade, Off trade, E retail) to maximize brand image, sales & profitability
    • Develop sales activity objectives for the Region
    • Provide teams in the field with a structured set of tools and clear executional guidelines to implement 360 activations
    • Drive portfolio merchandising, visibility, POS, and tailor-made projects to maximize brand image and innovation vs competitors
    • Develop and manage network of suppliers and agencies to ensure best in class executions and maximize cost efficiencies
    • Support markets with creative designs, coordinate production and implementation
    • Act as a central touch point to coordinate and drive various business objectives between agencies, suppliers, regional, market & global (Maison) stakeholders
    • Manage and co-ordinate stakeholder visits and ensure markets and brands are optimally represented

    Trade Promotions Development / Project Evaluation
    • Ensure development, implementation, and evaluation of trade promotions for National, Local Key & On Trade Customers
    • Quarterly and bi annual reporting of trade marketing KPIs
    • Provide post evaluation analyse of results On & Off Trade activities
    • Evaluate results and recommend proper promotion mechanics.
    • Create reporting base in On & Off-Trade channels: photo, results, timing, POSM, etc.
    • Lead, implement and upgrade on time all necessary information in MHPS.

    Budgeting / New Venture Brands / E-Retail
    • Generate promo-strategy plans with Brand managers for planning budgets.
    • Drive increased focus on new brands across the Region by delivering right tools for trade activations to drive growth ambitions
    • Develop and implement e-retail tools in line with global
    • Working with e-retail manager / commercial teams, conduct analysis of E-retail universe, digital landscape and identify new opportunities

    Salary: R negotiable dependent on experience

    Join us on SOCIAL MEDIA or visit our WEBSITE for more information. See links below.
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