Tebogo Monanyane

An innovative individual who utilizes his education, leadership, computer technology skills, and teamwork to efficiently succeed in any given project at hand. Proven ability to leverage data to drive marketing decisions and improve campaign performance. Demonstrated exceptional quantitative problem-solving skills and ability to structure analyses to form data-driven solutions. Ability to analyze data from multiple sources to provide insights into marketing performance and customer behavior. Able to apply data models that can lead to actionable insights through data visualization.

TOOLS

• C (Programming Language)
• SQL
• Power BI
• Salesforce Datorama
• Microsoft Excel
• Data Visualization
• SEO Optimization
• Google Looker Studio
• Google Analytics 4
• Client Relationship Management (CRM)
• Google DV360
• Google Search Ads
• Google Tag Manager
• HTML
• CSS
• JavaScript
• Adobe Analytics

CLIENT LIST

• Standard Bank; International
• Kimberly-Clark Corporation
• Avon South Africa
• Justine South Africa
• Sage Group
• KFC South Africa
• Purina; UK
• Wamiz; UK
• Audi; Germany

Ogilvy; Data Analyst

01/2023 – Present

• Collecting and analyzing customer, marketing, and web behavioral data
• Do on-page and off-page optimizations
• Develop and present my analysis to relevant stakeholders and provide actionable insights and recommendations
• Dashboard creation using Datorama and Looker Studio
• Visualize client data and generate campaign and website performance reports
• Oversee the data collection, analysis, and reporting for clients’ campaigns, on relevant projects
• Analyze, resolve, and identify root causes of discrepancies to ensure alignment with clients’ business needs
• Support the BI team on all types of data preparation
• Advise on the best technologies and frameworks to collect, process, and use digital marketing data
• Curate reports relative to KPIs, including insights and recommendations for the clients and stakeholders
• Tag websites using Google Tag Manager & custom HTML
• Migrate websites from GA360 to GA4

Mindshare; Data Analyst

02/2022 – 12/2022

• Collecting and analyzing customer, marketing, and web behavioral data
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance
• Develop SEO optimization strategies for clients’ brands which increase the brand's search engine results rankings
• Do on-page and off-page optimizations
• Develop and present my analysis to relevant stakeholders and provide actionable insights and recommendations
• Research SEO keywords to use throughout the company's website and marketing tools
• Dashboard creation using Datorama and Data Studio
• Visualize client data and generate campaign and website performance reports
• Monitoring and analyzing digital media and marketing trends
• Oversee the data collection, analysis, and reporting for clients’ campaigns, on relevant projects
• Develop SEO optimization strategies for clients’ brands that increase the brand's search engine results rankings
• Analyze, resolve, and identify root causes of discrepancies to ensure alignment with clients’ business needs
• Support the BI team on all types of data preparation
• Advise on the best technologies and frameworks to collect, process, and use digital marketing data
• Curate reports relative to KPIs, including insights and recommendations for the clients and stakeholders

Mindshare; Data Analyst Intern

02/2021 – 02/2022

Afrizan People Intelligence; Microsoft Stack/ Cloud/ DevOps Technical Recruiter

11/2019 – 10/2020

University of South Africa

2023 - 2026

Business Informatics; B.Com

University of the Witwatersrand

2015 - 2018

Bachelor of Arts – Psychology; Philosophy