- Social innovation will be at the core of their functionality.
- They will be required to work closely with the leadership team to ensure that opportunities are not missed within the social media environment.
- To work as a collective to create, implement and maintain our client's social media strategies through community management, social listening, content creation and reporting.
- Coach, support, and develop the social media team in a way that evokes strong performance and creates and maintains an environment of optimal productivity and morale in the team.
- Provide proactive strategy and guidance with clients, leveraging their expertise in social media.
- Implement tools and processes for social media monitoring and analytics.
- Utilise data to assess the effectiveness of social media efforts and make data-driven decisions.
- Provide proactive and specific feedback to clients regularly – be a voice for the brand across all social platforms.
- Oversee the strategic processes and the quality of output from the social team.
- Foster a collaborative and creative work environment that encourages continuous learning and skill development Management of team and daily operations (stand ups, check-ins)
- Resource management and new team member training
- Manages team leave and adherence.
- Resolves conflict in a timely and effective manner.
- Driving the culture of Digitas and managing capabilities to adapt to changing environments and needs.
- Overseeing deliverables of extended internal team to ensure client needs are met.
- Incorporating the Client Service lead and Delivery Manager on projects when complexity of project calls for their need.
- Willingness to travel as needed – you're open to new places, new faces and new ideas.
- Degree or diploma in journalism, communications or English, or a PR or corporate communications certificate
- Minimum three to five years of active social media listening, reporting and analytics on behalf of brands.
- Minimum three to five years of online copywriting or social media writing experience
- Excellent understanding of the social media marketing and related disciplines including content strategy, online video, and influencer engagement
- Excellent verbal, written and presentation skills.
- Healthy personal social media presence
- Technical understanding of social networks' design and functionality specs
- Highly skilled in Microsoft Office, particularly PowerPoint
- Proficiency and experience in social scheduling and listening tools.
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Senior Social Media Manager - Sandton, South Africa - Digitas
16 hours ago
Description
Job Description
What you'll do:
With a deep understanding of the digital marketing world and the opportunity for social media to influence key business results and outstanding consumer engagement, you will lead a team of social media professionals, oversee content creation, and implement campaigns to drive audience growth and achieve key performance indicators. In addition, you will be responsible for developing and executing a comprehensive social media strategy to enhance the organization's online presence, brand awareness, and engagement across various social media platforms. Possessing a deep understanding of social media trends, excellent leadership skills, and a strategic mindset.
Responsibilities:
Qualifications