Customer Marketing Lead - Sandton, South Africa - FirstRand

FirstRand

Verified Company

Sandton, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

About us, purpose, experience and qualifications

about us:

- make a promise
- be deeply invested
- value our differences
- build trust, not territory
- have courage
- always do the right thing

purpose:

To provide strategic partnership to Subsegment Business Unit EXCO, other relevant Business Unit EXCOs and Segment Marketing EXCO by assessing business needs, offering marketing solutions, advising and directing the input into the development of overall segment marketing plans and leading programmes in line with the business strategic direction through the marketing value chain (consulting, programme leadership, strategic solutioning, development, execution and reporting and measurement)
experience and qualifications:

Minimum Qualification

Relevant Bachelors Degree

Preferred Qualification

Relevant Post Graduate Commercial degree with specialisation in Marketing Management, or Business Management, Economics, Finance
Experience 10 to 12 years experience in a matrix environment, of which 3 to 4 years ideally at executive level

Additional Knowledge

Strong marketing background and thorough knowledge of relevant marketing standards and methodologies
Leadership of marketing programmes in support of the business and marketing plans
Leveraging capabilities of direct marketing, digital performance marketing, social media marketing, abovetheline, digital and traditional media, and content marketing.
Bias for action
Data and Insights
Project or programme management
Marketing Mojo
Market and customer insights
Market Research