- Help make their clients become recognised as thought leaders and experts in their field across our fast-growing client base worldwide (UK, Europe, Asia, Middle East, North America).
- Their clients range across many sectors, with concentrations in fintech, software, and media agencies.
- Their services include lead generation, brand awareness, lead nurturing, and employee advocacy.
- Their older clients tend to focus on the former, sales-oriented objectives, and to be smaller businesses - but today they are focusing on larger organisations, pursuing the latter, marketing-oriented goals.
- Determine client needs and build an actionable content strategy for the delivery team to act on, communicating actions and outcomes to the client
- Plan, schedule and oversee client content-focused communication, build very strong relationships
- Publish content on LinkedIn for clients where needed
- Recognise client pain points and find solutions to resolve them
- Help to identify any client who could be 'at-risk', put together a plan to retain them
- Perform basic troubleshooting for clients, work with the delivery team on more complex challenges
- Support clients who have a range of understanding of LinkedIn and who are not confident about their personal profiles being used by others
- Maintain complete records of client interactions and actions in line with our project management and Asana guidelines and best practice
- Must be a proactive problem solver who seeks ways to deliver maximum value to clients within company's means - while also being process-oriented
- Work with writers and Account Managers improve templates, messaging and posts
- Work with internal client teams to ensure your clients achieve success, leading ad-hoc calls when required
- Share best practice across departments, inputting into team group training
- Recruiting, training, and managing the most suitable freelance writers for client needs - within budgetary constraints
- Developing and improving processes for freelance writers
- Line manage an intern, who will be responsible for admin and data collation
- Understand, and help to develop the company positioning and messaging
- Learn and grow within Digital Marketing, develop your LinkedIn skills
- Develop expert knowledge of social selling, benefit from knowledge sharing across the business
- Coach writers on LinkedIn best practice and produce internal training materials
- Support the development and implementation of advanced workflows to enhance content production, leveraging cutting-edge AI tools and methodologies for increased efficiency, quality, and profitability.
- Embrace radical and innovative thinking to redefine content creation and distribution, ensuring our projects set industry standards.
- Refine processes, ensuring they are scalable, cost-effective, and lead to tangible improvements in content output.
- Foster a culture of continuous improvement, encouraging the team to experiment with novel approaches and technologies to drive content innovation.
- Collaborate closely with cross-functional teams to understand content challenges and work with the team to develop AI-driven solutions that meet and exceed production goals.
- Develop metrics and KPIs to measure the impact of new technologies and workflows on content quality, production speed, and return on investment.
- Stay abreast of industry trends and technological advancements, applying insights to keep our content production strategies ahead of the curve.
- Champion the integration of client and market feedback into the innovation process, ensuring our content solutions are aligned with audience needs and preferences.
- Lead by example in adopting a proactive approach to problem-solving, demonstrating how leveraging AI and innovative processes can solve complex challenges in content production.
- Exceptional organisational and Project Management skills
- Problem solving and proactivity
- Fluent English spoken and written
- Experience in various styles of B2B copywriting
- Confident interviewer who can take comprehensive briefings and brief others in turn
- Understanding of the principles of social selling
- Confidence to work with business owners and experienced marketing professionals
- Willing to challenge when required, confidence to communicate at C-Level
- Negotiation skills to push back on clients in a professional manner when required
- Strong attention to detail
- Self-starter who anticipates customer challenges and addresses them
- Experience in using LinkedIn for business purposes
- Experience with CRM systems and project management systems - in particular Asana
- Experience using AI for automation and content creation
- Video editing and design experience with SaaS tools (eg Canva)
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Content Operations Manager - Cape Town, South Africa - Arvo
Description
Job title: Content Operations Management
Overall Job description:
A bit about their clients:
Responsibilities and Duties:
Content Operations Management
Teamwork
Knowledge
Innovation
Essential Skills & Experience
Desirable Skills & Experience
Location: South Africa based, remote work.
Salary: R40 000-R45 000
Starting date: As soon as possible.
Please apply online if you meet the above-mentioned requirements.
Please assume that your application was unsuccessful If you have not been contacted within 4 weeks.