Jobs

    Business Liaison Officer - Sandton, South Africa - TalentCru

    TalentCru
    TalentCru Sandton, South Africa

    1 day ago

    talentCRU background
    Description

    The Business Liaison Officer (BLO) will be responsible for the development and implementation of marketing strategies (including print / digital/social media marketing) with a focus on campaigns aimed at acquiring new business, retaining existing clients, and creating relevant customer journeys:

    • The BLO will be the custodian of the company's brand, coordinating the brand internally and externally; and
    • Furthermore, he/she will be the central point of communication and information about the brand within the company.

    To ensure the marketing strategy and execution align with the overall strategy;

    • Conceptualising and managing marketing and communication campaigns through effective and tactical targeting and messaging initiatives;
    • Planning and implementing campaigns that drive business growth and client retention;
    • Executing engagement campaigns targeted at internal staff and clients;
    • Creating and managing traffic to digital platforms (web consumers/clients, social) and call centre;
    • Ensure website content is continuously updated;
    • Continuous monitoring of campaign effectiveness, applying clearly defined return on investment (ROI) metrics;
    • Optimising email marketing to meet set campaign objectives;
    • Developing campaigns to drive consumer, client, and internal staff engagement;
    • Executing aspects of launching a campaign including design, development, advertising, monitoring campaign effectiveness, and reporting on campaign success;
    • Managing internal and external stakeholders from a business liaison perspective;
    • Managing advertising and campaign spend effectively across paid platforms;
    • Reporting effectively, in-depth, and accurately on campaign performance;
    • Liaise with relevant marketing agencies in the production and delivery of communication material;
    • Arranging and implementation of activations and expos, therefore will be expected, from time to time to work overtime, including weekends.
    • Matric / Grade 12 (Essential)
    • Relevant marketing qualification (Essential)
    • Social Media and Content Marketing knowledge and experience(Essential)
    • Minimum of 3 years brand marketing experience
    • Proven Project Management ability
    • Valid driver's license and own vehicle
    • Youth Marketing experience/knowledge advantageous
    • Community Management experience with knowledge of software
    • Exposure/experience in the recycling/Logistics/Waste/Environmental services industry
    • Analytical
    • Decision making / Independent thinking
    • Presentation skills
    • Strong communication skills (verbal and written)
    • Marketing skills
    • Advanced computer literacy (Microsoft Office especially Excel)
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