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    Solutions & Partner Marketing Manager - Johannesburg, South Africa - Boardroom Appointments

    Boardroom Appointments
    Boardroom Appointments Johannesburg, South Africa

    1 day ago

    Boardroom Appointments background
    Full time
    Description

    Minimum Requirements:

    • 4+ years in a Marketing / Campaign Management role.
    • 1+ years in a Team lead / Management role.
    • Experience in healthcare (advantageous) and/or financial services.
    • Min 2 years of hands-on experience with Traditional Marketing, content marketing, communications, and PR.
    • Min 1 years of hands-on experience with SEO, Google Analytics, Digital Marketing, Social Media Marketing.
    • Track record of executing on campaigns and excellent project management ability.

    Responsibilities:

    • Defines, aligns, and drives the implementation of the partner and solutions marketing strategies.
    • Ensure alignment with the overall marketing and business strategies.
    • This strategy may require customization throughout the year to leverage new areas of focus or opportunity.
    • Develop and execute the partner and solutions marketing plans with the support of the Head of Marketing, through agencies, or by hands-on managing of the campaigns.
    • Define, implement, and manage various traditional and digital marketing channels that will drive awareness and lead generation in the healthcare industry.
    • Work with Partnership team to suggest activities for improving the quality of partner campaigns and content for improved awareness and lead generation.
    • Understand the customer journey across all touch points to develop, plan, and execute campaigns to improve brand awareness and lead generation.
    • Track and measure metrics and provide reports for all campaigns and initiatives.
    • Analyse marketing campaign performance including metrics, conversion, and retention.
    • Work with suppliers and specialists to execute on campaigns and activities.
    • Work with Solutions (Product) to manage and launch new product features, ensuring successful implementation internally and externally including enablement tools.
    • Analyse market trends, consumer behaviour, and competitor activities to inform business decisions.
    • Collaborate with cross-functional teams, including Partnerships and Sales.
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