Marketing Manager - Johannesburg, South Africa - Mayfly Agri (Pty) Ltd
Description
Minimum requirements for the role:
- Must have a tertiary qualification in Marketing or similar discipline
- Must be fully literate in Adobe Creative Suite (In-Design, Photoshop, Illustrator, WordPress)
- Global customer liaison experience (USA, Europe & Australia) will be an advantage
- Must be highly literate with a flair for marketing and technical writing.
- The Ability to effectively communicate and interact with a global customer base is important
- Developing and implementing marketing collateral, promotional material, and training material. (e.g., flyers, brochures, animations/videos, sales presentations).
- Developing and sustaining the DetNet website, customer portal, apps. etc.
- Managing DetNet s product brands.
- Managing all Trademark registrations and legal aspects regarding brand and product registrations.
- Developing editorial content for products to support PR activities within the channels.
- Liaising and supporting channel partners to promote DetNet products and to develop a market demand / pull from a diverse customer base.
- Managing all branding aspects with regards to packaging and ensuring the brand is aligned throughout both channels externally.
- Managing the budget for all DetNet s marketing, advertising, branding and promotional activities.
- Developing and maintaining all internal communication including the company intranet, internal documents, value campaign and internal events.
- Monitoring the effectiveness of the agreed marketing and sales strategies to proactively comment, recommend amendments and propose revisions to existing product sales.
- Providing marketing support to HR with regards to their events and career fairs.
- Managing sponsorships pertaining to industry collaborations.
- Monitoring positioning of the DetNet product opposite competitive offering.
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