Marketing Manager - Johannesburg, South Africa - Glasshouse Recruiting
Description
Full Time _Gauteng_, _Johannesburg_ February 14, March 14, 2024 Pharmaceutical - Sales & MarketingJob Overview:
Requirements:
- Bachelor's degree in Marketing, Commercial, Business Administration, or a related field Sciences degree with relevant experience will be considered
- More than 3 years' experience in brand management, preferably in the pharmaceutical industry
- Strong understanding of pharmaceutical marketing, including regulatory environments and market dynamics for both scheduled and OTC generics
- Excellent analytical, communication, and leadership skills
- Ability to work collaboratively in a crossfunctional team environment
- Proficient in using marketing analytics tools and software
Behavioural Qualities:
- Organised
- Ability to build and maintain relationships with external stakeholders and internal crossfunctional team members
- Ability to adapt in a fastpaced, changing growth environment and to work independently
- Support team
- Good leadership skills
- Collaboration skills
The main purpose of this position:
A Marketing Manager of (Scheduled, OTC and unscheduled) plays a crucial role in the successful introduction and management of new pharmaceutical products
This position typically involves a combination of strategic planning, market analysis, and team leadership
Duties & Responsibilities:
Strategic Planning and Market Analysis:
- Conduct thorough market research to identify potential markets for unique brands (scheduled, OTC and unscheduled)
- Develop and implement strategic plans for the introduction and lifecycle management of new pharmaceutical product
- Stay abreast of industry trends, regulatory changes, and advancements in pharmaceutical technology
- Analyse competitors and their strategies to ensure competitive positioning of the company's products
Product Development and Management:
- Work closely with medical and research and development teams to understand the unique features and benefits of the client
- Oversee the development of product positioning and messaging that differentiates new products in the market
- Collaborate with regulatory affairs to ensure compliance with all industry standards and regulations throughout the product development process
Brand Management and Marketing:
- Lead and mentor a team of brand managers who are responsible for individual product lines
- Coordinate with brand managers to develop and implement effective marketing strategies for each product
- Oversee the creation of marketing materials and campaigns, ensuring they align with the overall brand strategy
- Manage budgets and allocate resources across different products and marketing initiatives
Sales Support and Collaboration:
- Collaborate with sales/Rx teams to provide support and training on new products
- Develop sales strategies and targets in conjunction with leadership
- Analyse sales data and market feedback to adjust marketing strategies as needed
Stakeholder Engagement:
- Engage with key stakeholders, including healthcare professionals, pharmacies and consumers, to increase product awareness and adoption
- Participate in medical conferences, workshops, and other events to promote new chemical entities
- Build and maintain relationships with industry partners, opinion leaders, and external agencies
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