Marketing Manager - Johannesburg, South Africa - Glasshouse Recruiting

Glasshouse Recruiting
Glasshouse Recruiting
Verified Company
Johannesburg, South Africa

1 week ago

Thabo Mthembu

Posted by:

Thabo Mthembu

beBee Recruiter
Description
Full Time _Gauteng_, _Johannesburg_ February 14, March 14, 2024 Pharmaceutical - Sales & Marketing


Job Overview:


Requirements:


  • Bachelor's degree in Marketing, Commercial, Business Administration, or a related field Sciences degree with relevant experience will be considered
  • More than 3 years' experience in brand management, preferably in the pharmaceutical industry
  • Strong understanding of pharmaceutical marketing, including regulatory environments and market dynamics for both scheduled and OTC generics
  • Excellent analytical, communication, and leadership skills
  • Ability to work collaboratively in a crossfunctional team environment
  • Proficient in using marketing analytics tools and software

Behavioural Qualities:

  • Organised
  • Ability to build and maintain relationships with external stakeholders and internal crossfunctional team members
  • Ability to adapt in a fastpaced, changing growth environment and to work independently
  • Support team
  • Good leadership skills
  • Collaboration skills

The main purpose of this position:
A Marketing Manager of Generics (Scheduled and OTC), with Brand Managers reporting to them, holds a crucial position that combines strategic planning, market analysis, brand development, and team leadership plays a crucial role in the successful introduction and management of new pharmaceutical products

This position typically involves a combination of strategic planning, market analysis, and team leadership


Duties & Responsibilities:


Strategic Planning and Market Analysis:

  • Develop and implement comprehensive marketing strategies for scheduled and OTC generic pharmaceutical products
  • Conduct indepth market research to identify market trends, customer needs, and competitive landscape
  • Analyse data on product performance, market dynamics, and consumer preferences to inform marketing decisions
  • Forecast market trends and develop strategies to capitalize on market opportunities

Brand Development and Management:

  • Oversee the brand strategy for a range of scheduled and OTC generic products, ensuring alignment with the overall business goals
  • Collaborate with Brand Managers to develop and implement effective branding and positioning strategies
  • Ensure consistent brand messaging across all marketing channels and materials
  • Monitor and analyse brand performance, adjusting strategies as needed

Leadership and Team Management:

  • Lead, mentor, and supervise a team of Brand Managers, providing guidance and support in their marketing initiatives
  • Set clear team goals and performance metrics; evaluate team performance and provide feedback
  • Foster a collaborative team environment that encourages innovative thinking and risktaking
  • Develop and manage the professional growth and training of team members

Product Marketing and Promotion:

  • Develop marketing plans and campaigns for scheduled and OTC generic pharmaceutical products, to Doctors, Pharmacies and Consumers (including both digital and traditional media strategies where applicable)
  • Collaborate with sales/Rx teams to align marketing strategies with sales objectives
  • Oversee the production of promotional materials and marketing collateral
  • Ensure compliance with industry regulations and standards in all marketing activities
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