Marketing Manager - Johannesburg, South Africa - Yebo Fresh
Description
Yebo Fresh is an award-winning online grocery platform focusing on South Africa's mass market.Our unique business model and partnerships with manufacturers allow us to deliver an unbeatable offer at an extremely competitive price point.
We serve families, NGO's, Schools, ECDs, and township food businesses such as Spazas and fast food restaurants.For the customer, using Yebo Fresh means avoiding the hassle, cost and risk of overcrowded and/or expensive transport, long queues, and carrying heavy bulk goods.
For FMCGs, working with Yebo Fresh means direct access into the mass market and a great partnership for direct deliveries, customer insights, product testing, POS marketing etc.
Marketing Manager
The Marketing Manager will report into the Commercial DirectorThis role is based in CPT/ JHB and is home-based with a minimum of 2-3 days per week spent in the office/in the field (this requirement may increase or decrease depending on the context)
Requirements:
- Work with field personnel to develop better customer insights to help
- Develop and implement the social media marketing plan
- Develop and implement a marketing plan to build the B2B market
- Work with colleagues to define the preferred customer journey; advise on
- Report back on marketing activities and measure results against clearly
KPI's/ Deliverables:
- Delivery of clear insights and recommendations on Yebo Fresh brand
- Social media likes, traffic and conversion
- Delivery of relevant social media content in a structured format
- Delivery of township retail catalogues on time in full
- Contribution to B2B workshops
- Delivery of case studies and other NGO materials
- Codevelop new website design, content and flow
- Codevelop new customer app design, content and flow
- Provide recommendation on updated whatsapp bot communications
- Use of clear structure to report progress and future plans
- Definition of targets for each activity/ campaign and measuring of results
- Start measuring key marketing measures such as traffic, CAC, Churn, CLTV
Personal Responsibilities
Every employee is expected to conduct themself according to the Yebo Fresh ways of
working.
This includes (but is not limited to):
- _We care _- for the customer, for each other.
- _We give 100% _- showing up on time, being present, bringing the best version of ourselves
with bringing the best version of ourselves
- _We make opportunities happen_
- We act with integrity in all areas. Make opportunities happen we get better every_
Contract Type:
Permanent Employment Contract(3 month probationary period)
Compensation:
R R24 000
Job Type:
Permanent
Salary:
R20, R24,000.00 per month
Ability to commute/relocate:
- Johannesburg, Gauteng: Reliably commute or planning to relocate before starting work (required)
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