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    Digital Marketing Manager - Durban, South Africa - Sandi Crowther Recruitment

    Sandi Crowther Recruitment
    Sandi Crowther Recruitment Durban, South Africa

    Found in: Executive Placements ZA C2 - 6 days ago

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    Description
    Please note: as this company is based in USA, you will be required to work according to US Eastern time. Working hours will be 2pm - 10pm (SA time) Monday - Friday.

    Responsibilities:
    • Build and execute engaging multi-channel campaigns to drive customer engagement, retention, and sales
    • Coordinate and execute newsletters on a monthly basis, including content creation, design, and scheduling
    • Maintain a comprehensive marketing calendar to ensure timely execution of all marketing activities
    • Manage social media channels including Facebook, Instagram and LinkedIn - increasing followers and engagement
    • Create content and help increase SEO rankings
    • Manage paid digital marketing ads on Google and various social media platforms
    • Manage customer databases to ensure accurate segmentation and targeting for email campaigns
    • Track and analyze the performance of email campaigns and other marketing initiatives using analytics tools
    • Generate weekly, monthly, and quarterly reports on key marketing metrics, including email open rates, click-through rates, conversion rates, and revenue
    • Manage and grow affiliate marketing channel
    • Manage 3rd party marketplaces, like Amazon and Etsy
    Requirements:
    • 5+ years experience in email marketing and ecommerce.
    • Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo) and analytics tools (e.g., Google Analytics)
    • Strong analytical skills with the ability to interpret data and make data-driven recommendations
    • Excellent communication skills, both written and verbal
    • Highly organized with the ability to manage multiple projects simultaneously and meet tight deadlines
    • Proactive, self-motivated, and able to work independently as well as part of a team
    • Must be able to thrive in an energetic, fast paced environment
    • Strong background in Google Analytics and strong SEO knowledge
    • Experience with eCommerce CMS platforms, and Shopify preferred
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