- Build and execute engaging multi-channel campaigns to drive customer engagement, retention, and sales
- Coordinate and execute newsletters on a monthly basis, including content creation, design, and scheduling
- Maintain a comprehensive marketing calendar to ensure timely execution of all marketing activities
- Manage social media channels including Facebook, Instagram and LinkedIn - increasing followers and engagement
- Create content and help increase SEO rankings
- Manage paid digital marketing ads on Google and various social media platforms
- Manage customer databases to ensure accurate segmentation and targeting for email campaigns
- Track and analyze the performance of email campaigns and other marketing initiatives using analytics tools
- Generate weekly, monthly, and quarterly reports on key marketing metrics, including email open rates, click-through rates, conversion rates, and revenue
- Manage and grow affiliate marketing channel
- Manage 3rd party marketplaces, like Amazon and Etsy
- 5+ years experience in email marketing and ecommerce.
- Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo) and analytics tools (e.g., Google Analytics)
- Strong analytical skills with the ability to interpret data and make data-driven recommendations
- Excellent communication skills, both written and verbal
- Highly organized with the ability to manage multiple projects simultaneously and meet tight deadlines
- Proactive, self-motivated, and able to work independently as well as part of a team
- Must be able to thrive in an energetic, fast paced environment
- Strong background in Google Analytics and strong SEO knowledge
- Experience with eCommerce CMS platforms, and Shopify preferred
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Digital Marketing Manager - Durban, South Africa - Sandi Crowther Recruitment
Description
Remote, work from home position in South Africa. Working hours: 2pm - 10pm SA time Monday - Friday.Exciting opportunity exists for experienced Digital Marketing candidate with at least 5 years experience in email marketing and ecommerce to work for USA based jewelry wholesaler. Must be a creative thinker with a keen eye for design and have a strong background in email marketing, Google Analytics and SEO.Please note: as this company is based in USA, you will be required to work according to US Eastern time. Working hours will be 2pm - 10pm (SA time) Monday - Friday.
Responsibilities: