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    Digital Marketing Manager - Durban, South Africa - Ad Talent Africa

    Ad Talent Africa
    Ad Talent Africa Durban, South Africa

    5 days ago

    Ad Talent Africa background
    Full time
    Description

    Who we are: A globally renowned entity in the car rental industry.

    Who we are looking for: A highly motivated and results-driven Digital Marketing Specialist responsible for creating, implementing and managing successful digital marketing campaigns to increase brand awareness, customer engagement and overall revenue growth.

    What you will do:

    • Develop, execute and manage effective digital marketing campaigns across various channels, including Google Ads, Facebook Ads, Instagram Ads, YouTube and paid digital social media platforms
    • Effectively combine brand awareness with performance digital marketing
    • Conduct thorough market research and analysis to identify new opportunities and optimise existing campaigns to improve performance
    • Manage the budget and expenses for each campaign, ensuring cost reduction and maximum ROI
    • Work closely with the marketing team to develop engaging and persuasive content that resonates with our target audience
    • Analyse campaign data and provide regular reports to key stakeholders to identify trends and opportunities for growth
    • Monitor and optimise campaigns to ensure we are meeting our KPIs and continuously improving performance
    • Stay up-to-date with industry trends, new technologies and emerging digital marketing techniques

    What do you need:

    • Bachelor's degree in Marketing, Communications, Business Administration or a related field
    • Proven experience in developing and executing successful digital marketing campaigns (car rental or automotive industry experience preferred)
    • Strong analytical skills and attention to detail to track and measure campaign performance
    • Excellent communication and interpersonal skills to work effectively with internal and external stakeholders
    • Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously
    • Self-starter, proactive and able to work independently with minimal supervision
    • Knowledge of digital marketing tools such as Google Ads, Facebook Ads Manager and Google Analytics.
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