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    Paid Media - Durban, South Africa - Black Eyed Holdings

    Black Eyed Holdings
    Black Eyed Holdings Durban, South Africa

    2 days ago

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    Description

    As the Digital Lead and Google AdWords Specialist, you will play a pivotal role in driving our digital advertising campaigns to success. You will be responsible for crafting, implementing, and optimizing Google AdWords strategies, ensuring that we achieve our marketing goals efficiently and effectively, as well as coordinating between digital lead suppliers.

    DUTIES AND RESPONSIBILITIES

    • Google AdWords Management: Develop, implement, and manage Google AdWords campaigns to increase brand visibility, website traffic, and lead generation.
    • Strategic Planning: Collaborate with the marketing team to create and execute digital advertising strategies that align with business objectives, ensuring a strong ROI.
    • Budget Management: Monitor and manage advertising budgets, optimizing ad spend to maximize results and meet business requirements.
    • Keyword Research: Conduct in-depth keyword research to identify high-performing keywords and phrases for campaigns.
    • Ad Content Creation: Write and optimize ad copy to maximize click-through rates and conversions.
    • A/B Testing: Continuously test and refine ad campaigns, landing pages, and targeting to improve performance.
    • Analytics and Reporting: Utilize data and analytics tools to track campaign performance, provide regular reports, and make data-driven recommendations for improvement.
    • Competitor Analysis: Stay updated on industry trends and monitor competitors'' digital advertising strategies.
    • Lead Supplier Coordination: Liaise, engage, refine, assist, manage and report on various lead suppliers ensuring they are staying within budget for Google Adwords and are delivered the desired results.

    QUALIFICATIONS AND EXPERIENCE REQUIRED

    • Matric
    • Bachelor''s degree in Marketing, Business, or a related field preferred.
    • 3-5 years of experience in a similar role, with a proven track record of successful Google AdWords campaigns.
    • Proficiency in Google Ads, including certification, and a strong understanding of PPC advertising best practices.
    • Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
    • Strong budget management skills.
    • Experience with digital marketing tools and platforms, including analytics and keyword research tools.
    • Exceptional written and verbal communication skills.
    • Strategic thinking and problem-solving abiliti

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