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    Retail Marketing Specialist - Durban, South Africa - Telebest

    Telebest
    Telebest Durban, South Africa

    1 day ago

    Telebest background
    Full time
    Description

    Duties & Responsibilities Role

    (Note that this is not a full job description but only a list of the main functions)

    • Responsible for conceptualising retail marketing ideas, making evaluative judgements and developing creative concepts for the Company.
    • Tailoring shopper marketing campaigns according to insights from consumers.
    • Overseeing beginning to end multi-channel shopper marketing campaigns.
    • Developing point of sale for use in store Project management of various marketing campaigns.
    • Delivering activation plans that span the entire shopper journey.
    • Tracking and reporting results of various in store marketing campaigns.
    • Responsible for newspaper and radio advertising for retail branches
    • Upholding the companies brand identity all the time.
    • Assist branches with in- store advertising signage, posters, labels, pamphlets
    • Assist Marketing Team with all aspects of the loyalty programme
    • Assist Marketing Team with all promotions and sales at retail divisions
    • Special promotions implementation, display, activation – taking to the next level in store
    • Must be able to physically put together exciting displays.
    • Manage a range of social media platforms and engage in feedback to customers
    • Analyse, prepare and present reports on social media and website efforts and results as well as providing community insights and trend analyses to the team
    • Update of retail website for new and discontinued products
    • In store execution of competitions and promotions, eg. Rewards, supplier competitions.
    • Public Relations & Customer Service
    • Manage customer database and newsletters, Website and Digital in store media
    • Produce the design and production for product graphics, web logos, new social media graphics and banners, static and rich banner ads, email campaigns and email templates
    • Monitoring of website KPIs
    • General marketing record keeping and administration

    KEY EXPERIENCE

    • Marketing and Graphic Design related qualification
    • Minimum 3 years working experience in retail marketing preferably with a corporate company
    • Proficient in the use of Google Analytics, AdSense, Facebook Business Manager, Mailchimp and social media management tools
    • Understanding of search engine optimisation
    • Thorough grasp of Google AdWords
    • Must have participated in email marketing campaigns and interpreted and analysed the results of the campaign
    • Have an understanding of website admin and be able interpret key trends using analytical tools
    • Proficiency in design and Photoshop is required
    • Must demonstrate excellent proficiency with words and pay attention to grammar and spelling details
    • Above average MS Office computer skills
    • Experience relating to visualization tools is advantageous
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