Social Media Marketing Specialist - Durban, South Africa - Initiate international

Initiate international

Verified Company

Durban, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

A leading
online sports betting and casino company have an exciting new career opportunity for a talented
Social Media Marketing Specialist to join their team in
Durban.

You will be responsible for developing and implementing social media strategies to drive engagement, increase brand awareness, and generate leads and sales.

If you have a strong understanding of social media platforms and trends, and have a passion for sports, casino games and
online betting, then this
job could be perfect for you
Your key
job responsibilities as the
Social Media Marketing Specialist in
Durban will include:

Develop and execute social media marketing strategies across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok and others
Create engaging and relevant content that resonates with our target audience
Monitor social media activity and respond to comments, messages, and reviews
Analyse and report on social media metrics, including engagement, reach, and conversions
Collaborate with the marketing team to align social media marketing efforts with overall marketing goals
Stay uptodate with social media trends, platform updates, and best practices
Develop and manage social media advertising campaigns
Engage with social media influencers and develop partnerships
Participate in the development of overall digital marketing strategies and campaigns

Requirements for this
Social Media Marketing Specialist job in
Durban:

Passion for
sports and online betting, with a thorough understanding of Casino Games and an up-to-date knowledge of the industry
Knowledge of sports betting promotions and products
A sports fanatic, especially soccer
Bachelor's degree/ diploma in marketing, communications, or a related field
Proven experience in social media marketing, preferably within the sports betting industry
Excellent written and verbal communication skills
Strong understanding of social media platforms and trends
Experience with social media management tools such as Hootsuite or Sprout Social
Experience with social media advertising platforms such as Facebook Ads Manager and LinkedIn Advertising
Knowledge of SEO and Google Analytics
Ability to work independently and as part of a team
Strong project management skills