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    Marketing/Digital Marketing Manager - Johannesburg, South Africa - Curiska (Pty) Ltd

    Curiska (Pty) Ltd
    Curiska (Pty) Ltd Johannesburg, South Africa

    Found in: Executive Placements ZA C2 - 6 days ago

    Default job background
    Full time
    Description

    The ideal candidate has experience in developing and executing marketing campaigns. The manager should be equally proficient with day-to-day marketing activities
    and long-term strategizing, and strive under tight deadlines to meet the company's changing needs.

    Objectives of this role

    • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
    • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
    • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
    • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
    • Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics

    Responsibilities

    • Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
    • Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
    • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
    • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
    • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
    • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
    • Manage and monitor performance against approved plans.
    • Internal Relations – manage and rollout employee wellness and culture campaigns.
    • External Relations – Foster relationships with key stakeholders, provide media support, prepare and run corporate events and industry exhibitions. Prepare and manage detailed project plans and budgets for events.
    • Agency and Supplier Liaison - liaise with agencies and suppliers for brand campaigns, design and collateral development etc.
    • Systems Ownership – Own and manage the organisation's website, social media and other communication systems. Manage agency contracts and relationships to ensure seamless delivery of services.

    Required skills and qualifications

    • Proven success in developing marketing plans and campaigns
    • Excellent written and verbal communication skills
    • Strong project management, multitasking, and decision-making skills
    • Metrics-driven marketing mind with eye for creativity
    • Experience with marketing automation and CRM tools
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