Digital Marketing Manager - Johannesburg, South Africa - SMD Technologies

Description

DIGITAL MARKETING MANAGER

Job Overview:

We are seeking a visionary Digital Marketing Manager to lead our dynamic marketing team. The perfect candidate will lead our marketing efforts, guiding our diverse portfolio of 23 in-house brands toward remarkable growth and a significant presence in the market. This role demands leadership that inspires innovation and continuous improvement across multiple marketing disciplines, ensuring a cohesive approach that enhances our brand presence and drives significant business growth.

Key Responsibilities:

Leadership & Strategy: Spearheaded a multidisciplinary marketing team, guiding the development and execution of innovative strategies that resonate with our corporate goals. Foster a culture of innovation, inspiring team members to exceed their potentials.

Budget and Resource Management: Oversee budget allocations efficiently, optimizing the use of resources to maximize team performance and achieve marketing objectives.

Data-Driven Decision Making: Employ advanced analytics to inform strategic decisions, optimize campaign performances, and predict market trends, aiming to maximize ROI.

Brand Strategy: Develop and implement robust brand strategies across our diverse brand portfolio, ensuring market differentiation and building significant brand equity.

Social media: Redefine our approach to social media, significantly increasing our social footprint and engagement levels, thereby bolstering our brand's market leadership.

Graphic Design: Lead graphic design efforts to support our marketing initiatives, ensuring brand consistency and engaging visual content that enhances online and offline presence.

Web Development & SEO: Direct web development projects, ensuring our sites are user-friendly, aesthetically pleasing, and optimized for search engines to enhance visibility and engagement.

Event Management: Manage the organization and execution of brand launches at major events, aiming to increase on-site sales and elevate brand awareness.

Project Management: Demonstrate exemplary project management skills, steering marketing projects from concept to completion within the stipulated timeframes, budgets, and quality standards.

Videography & Photography: Utilize and manage videography and photography teams to tell compelling brand stories, engaging audiences across digital platforms.

PPC Strategies: Develop and implement effective PPC strategies to enhance brand visibility and drive targeted traffic to our digital platforms.

Copywriting: Align with the copywriter to craft compelling copy that resonates with diverse audience segments, enhancing engagement and driving conversions.

Relationship and Stakeholder Management: Build and maintain strong relationships with internal and external stakeholders, ensuring marketing strategies align with stakeholder expectations and company objectives.

Qualifications and Skills:

Proven experience in a digital marketing managerial role

Strong leadership skills, with the ability to inspire and motivate a multidisciplinary team.

In-depth knowledge of current marketing tools, platforms, and strategies.

Excellent communication skills, capable of effectively articulating ideas and strategies.

What We Offer:

An opportunity to lead and shape the future of digital marketing within a forward-thinking company.

A culture that values innovation, creativity, and continuous improvement.