Marketing Manager - Johannesburg, South Africa - Ad Talent

Description

Who we are: Leaders in Out-of-Home advertising and integrated marketing solutions.

What you will do:

• Manage and enhance the company's brand image, fostering strong brand awareness
• Develop and execute comprehensive marketing strategies aligned with business objectives
• Plan and deliver external PR, Trade Marketing and social platform communications in line with current business activities
• Oversee CSI, Research, Sales Support, Design, Event Management and Trade Marketing
• Collaborate with the Divisional Sales Director and Business Unit Heads to optimise media performance on all company products
• Continuously analyse media spend to identify trends and opportunities for growing share of advertising spend
• Stay updated with the latest trends, tools and changes in the dynamic digital marketing landscape
• Foster a customer-centric mindset throughout marketing initiatives
• Develop internal marketing strategy
• Work with the development teams on market research for new products
• Manage the marketing and creative Team, ensuring the highest performance in lateral, creative, innovation and strategic thinking for the Street Pole Ad medium
• Provide lateral and strategic solutions to sales problems
• Develop and promote case studies
• Build and lead a team that upholds excellence and professionalism
• Adapt to changes in algorithms, trends and technologies within the dynamic digital landscape

Digital Marketing Experience:

• SEO (Search Engine Optimization): Enhance the company's online visibility through content optimization
• SEM (Search Engine Marketing): Develop and manage effective search engine advertising campaigns
• Social Media Marketing: Strategically create and manage content on various social media platforms
• Email Marketing: Design and execute impactful email campaigns
• Content Marketing: Develop and distribute valuable, relevant content
• Analytical Skills: Analyse data from digital marketing channels for informed decision-making
• ROI Analysis: Evaluate the return on investment for various marketing campaigns
• Digital Tools Proficiency: Understand and interpret data from tools like Google Analytics, social media analytics and email marketing platforms

What you must have:

• Minimum of 10 years of strategic marketing experience
• Relevant tertiary diploma in marketing studies
• Minimum of 10 years' experience in the media and advertising industry
• Minimum of 5 years of management experience in a marketing department
• Proficiency in Media, Data Research and Creative Tools (e.g., Nielsen's AdEx, Lightstone, BrandMapp)
• Minimum 5 years of Digital Marketing expertise
• Fully conversant with Microsoft Office

Person Specification:

• Professional and strong communicator, both written and spoken, with good presentation skills
• Innovative and self-motivated with excellent time-management skills
• Thought leadership skills
• Possession of a current full driving license