Marketing Manager - Johannesburg, South Africa - Ad Talent

Ad Talent Johannesburg, South Africa

6 hours ago

Description

Who are we: A premier private higher education institution.

Who are we looking for : A Marketing Manager preferably with private education industry experience.

What will you do:

Responsible for creating and driving the development and implementation of the marketing strategy of the Company, including management of the marketing team.
Strategic development and execution of external and internal marketing campaigns to drive brand awareness and increase student numbers.
Effective management of marketing budget, development/growth of marketing team and collaboration with external suppliers to optimise return on investment and achieving the company's objectives and key results
Management of strategic marketing and customer relationship activities
Build and expand the presence of the company and its brands
Oversee the creative and strategic development and improvement of external and internal marketing initiatives, including inter alia the Company's advertising and public relations campaigns to ensure growth
Manage the development and maintenance of the Company's website
Appoint and manage external marketing suppliers to optimise return on investment and achieve the company's objectives and key results
Management of company events including open days and student functions
Collaboration with the company's sales team vis-à-vis secondary school visits
Collaboration with the company's sales team vis-à-vis keeping track of marketing campaign effectiveness in driving leads and sales
Drive increased revenue and profit to achieve the Company`s growth through marketing initiatives
Strategically analyse and report on marketing initiatives and lead and sales outcomes to inform marketing decisions and business opportunities
Analyse customer insights, consumer trends, competitor and market analysis, and marketing best practices to build successful strategies
Assist in the development and maintenance of relationships with prospective customers and various business partners
Assist in the planning and coordination of business plans and the penetration of new markets
Developing the marketing team and managing their day-to-day activities.

What do you need:

• Relevant degree and qualifications

• Three+ years in a similar role or five+ years in a strategy and/or brand management role at an agency or in a marketing department

• Experience in the private education industry would be an advantage

• Excellent leadership and management skills

• A high level of communication, listening and negotiation skills

• Ability to deliver on both creative and business objectives

• The ability to motivate and build rapport with people

• The ability to work individually and as part of a team

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