Senior Marketing Manager - Johannesburg, South Africa - Nedbank

Nedbank

Verified Company

Johannesburg, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Job Classification

REQ:

Refilwe Falatsi:

Division: Nedbank Insurance |

Functional Area:

Client Experience:

Closing Date: 8 August 2023:

Employment Equity:
Preference will be given to individuals from underrepresented groups.

Career Stream

Leadership Pipeline

Job Purpose

To formulate and manage the implementation of the marketing strategy and plan in support of the Nedbanks business strategy

Responsibilities:

Formulation and implementation of marketing and communication strategy inclusive of traditional and digital marketing campaigns.
Support the achievement of the business strategy, objectives and values.
Execution of all digital and social media campaigns.
Implement digital strategy by driving brand awareness, consideration and acquisition across all platforms.
Ensure strategy and all messaging align with digital marketing campaigns.
All rollout components are integrated, aligned and fit for various platforms covering traditional marketing, digital marketing, promotions, PR ad sponsorships campaigns to deliver positioning consumer awareness and sales objectives.
Understand social media analytics with an ability to interpret social content performance and data.
Ability to use social listening to monitor brand health and consumer insights and competitor activity.
Meet business objectives by recommending; managing and controlling the market budget.
Minimise cost to income ratio by providing input to operational budgets.
Engage and collaborate with internal and external stakeholders to ensure effective implementation of marketing initiatives. Drive research to inform relevance.

People Specification

Essential Qualification

Essential Certifications

Preferred Certifications
Minimum Experience Level years in marketing within the Insurance or Financial Services and 5 years in management.
Technical / Professional Knowledge
Budgeting
Employee training/development
Governance, Risk and Controls
Managerial Accounting Principles
Relevant regulatory knowledge
Strategic planning

Behavioural Competencies