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    Campaign Manager: Category Growth Specialist - Cape Town, South Africa - takealot

    takealot
    takealot Cape Town, South Africa

    3 days ago

    takealot background
    Description

    , a leading South African online retailer, is looking for a highly talented Campaign Manager: Category Growth Specialist to join our team in Cape Town.

    We are a young, dynamic, hyper-growth company looking for smart, creative, hard-working people to join us. We offer market-related benefits, a great work environment, and a promise that you won't be bored as long as you are prepared for a challenge and want to build something great.

    This role reports to the Head of Performance & Projects

    Your responsibilities will include:

  • Develop and implement a social media paid content strategy that supports 's Marketing objectives (with external counsel/workshop from brand strategy partners where required). Integrating Paid and Organic, with Paid strategic & implementation support from our Head of Performance Marketing and external agency.
  • Run, Optimise, and Manage Takealot's performance channels with a core focus across Paid Social, and reporting on a daily, weekly, and monthly basis to the internal and external stakeholders.
  • Liaise with other departments to direct the marketing priorities that enable business success across paid social & other paid media channels.
  • Build and maintain relationships with our commercial partners at an account manager level and advise on best practices across performance and organic media channels.
  • Develop & execute Paid Social Media strategies for key business categories
  • Work closely with the Social Media Manager to align organic & paid strategies and campaigns across social media.
  • Work closely with the Social Media Manager to build channel-specific content plans that engage and excite followers across all social media channels
  • Execute all commercial paid campaigns as booked by the Advertising or Retail Marketing teams
  • Technical implementation of campaign strategies (campaign setup, bidding strategy executions, and feedback loop), and A/B test across all performance marketing channels.
  • Run, Optimize and Manage our campaign sets across various channels(Google, Facebook, TikTok etc) and platforms (web + app)
  • Develop, scale, and continuously refine and optimize our campaign strategy for the future, ensuring our full-funnel marketing strategy complements each performance channel.
  • Plot out the category-specific growth across digital channels, identifying strategic growth audiences and building a high-quality category-specific media plan.

    • Attributes required:

  • Data-driven decision-making capabilities with the ability to converse with all levels of management about their approach.
  • A strong problem-solving and solution-orientated mindset.
  • Attention to detail in all levels of their approach to campaign management. (Campaign set up and reporting)
  • E-commerce experience (Required)

    • Qualifications and Experience:

  • A tertiary qualification is required preferably in Marketing, Statistics, Mathematics, or Computer Science
  • At least 3-5 years of experience in a campaign manager role.
  • Certifications: Google Ads (Required) Google Analytics (Required) DoubleClick (Beneficial)
  • Experience on the following platforms:
  • Google Ads (Required) - Includes Search(Required), Shopping(Required), Discover(Beneficial), YouTube(Required), and App Campaign (Beneficial)
  • Google Marketing Platform: (Having experience across all is beneficial but not required)
  • SA360 (Beneficial)
  • DV360 and CM360 (Beneficial)
  • GA360 (Beneficial) and GA4(Beneficial)
  • Experience on the following platforms Social Platforms:
  • Meta Ads ( Facebook, Instagram, Whatsapp) (Required)
  • TikTok (Required)
  • Snapchat (Beneficial)

    • The Environment :

  • employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of being the leading e- commerce company in Africa.
  • We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
  • We are short on ego and high on output.
  • We are doers and not only thinkers, its all in the execution after all.
  • We love what we do and what we are creating.

    • We seek to Employ an Extra Ordinary Mind who:

  • is forthright but respectful
  • is an expert at doing, who can not only design but also execute
  • is analytical, able to use data to make decisions
  • is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours
  • is passionate about the potential of e-commerce and delivering a world-class customer experience
  • is entrepreneurial, thrives under change and accepts it is a constant and always looks for solutions to do something better and faster
  • is able to think about problems from a business perspective using technical and product input
  • is curious and challenge the status quo
  • is innovative and enjoys iteration
  • is collaborative
  • will be at the cutting edge of developing new concepts for
  • thinks like an owner of the business.
  • is SMART, has INTEGRITY and is HARDWORKING
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