Marketing Manager - Stellenbosch, South Africa - Silk Road Consulting (Pty) Ltd

Silk Road Consulting (Pty) Ltd Stellenbosch, South Africa

2 hours ago

Full time

Description

We are looking for a dynamic, flexible and focused individual who is excited to test new ideas and refine activities to build a trusted brand in the finance industry in SA.

Responsibilities:

Develop an effective marketing strategy
Maintain a strategy and marketing spend that weighs up the immediate need for acquiring customers and the long-term need for building the brand;
Develop a deep understanding of the customer acquisition funnel and propose activities to improve appropriately;
Drive new customer acquisition and reactivation of dormant customers with Sales operation;
Develop sensible, scoped and measurable campaigns from the strategy to incrementally move the business forward;
Monitor outcomes of the strategy or particular campaigns, propose refinement, and create and present periodic reports to the executive;
Continuously assess customer needs and propose solutions to better fulfill those needs;
Deeply understand the customer journey and propose refinement;
Assist in the continuous improvement of Customer Service efforts;
Conduct periodic market research and analysis to evaluate trends, understand brand awareness, and gauge competitor operations;
Maintain relationships with marketing partners and ensure ongoing effectiveness of spend and alignment with business strategy;
Write copy for diverse marketing distributions;
Collaborate with managers in preparing budgets and monitoring expenses.

Requirements:

Bachelor degree in Marketing or related field;
At least 7 years experience in similar marketing role;
Experience in identifying target audiences and devising digital campaigns to engage, inform and motivate audience;
Experience in optimizing landing pages and user funnels;
Experience with A/B and multivariate experiments;
Strong knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends);
Working knowledge of ad serving tools (e.g., DART, Atlas);
Experience in setting up and optimizing Google Adwords campaigns;
Proficiency in Google Documents and Sheets;
Excellent communication, written and verbal;
Strong capability to organize and deliver impact;
Creative, numerical and analytical;
Humble yet ambitious.

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