Marketing Manager - Stellenbosch, Western Cape, South Africa - Frank Consult

Frank Consult
Frank Consult
Verified Company
Stellenbosch, Western Cape, South Africa

1 week ago

Thabo Mthembu

Posted by:

Thabo Mthembu

beBee Recruiter
Description

Our client, a prominent player in the finance industry in South Africa, is seeking a dynamic and experienced Marketing Manager to join their growing team.

This role presents an opportunity to shape and execute both digital and traditional marketing strategies, contributing to the establishment of a trusted brand in the local market.


Key Responsibilities:


  • Develop and implement an effective marketing strategy aligned with company objectives.
  • Balance shortterm customer acquisition goals with longterm brandbuilding initiatives.
  • Analyze and optimize the customer acquisition funnel, proposing improvements where necessary.
  • Drive new customer acquisition and reactivation efforts in collaboration with Sales operations.
  • Plan, execute, and measure marketing campaigns to drive business growth.
  • Monitor campaign outcomes, refine strategies as needed, and present reports to executive management.
  • Continuously assess customer needs and propose solutions to enhance customer satisfaction.
  • Conduct market research and analysis to identify trends, assess brand awareness, and monitor competitor activities.
  • Maintain relationships with marketing partners and ensure alignment with business goals.
  • Develop engaging copy for various marketing channels.
  • Collaborate with managers to prepare budgets and monitor expenses effectively.

Requirements:


  • Bachelor's degree in Marketing or a related field.
  • Minimum of 7 years' experience in a similar marketing role.
  • Proven track record in identifying target audiences and devising effective digital campaigns.
  • Experience in optimizing landing pages and user funnels.
  • Familiarity with A/B and multivariate testing methodologies.
  • Strong proficiency in website analytics tools such as Google Analytics, NetInsight, and WebTrends.
  • Working knowledge of ad serving tools like DART and Atlas.
  • Experience in setting up and optimizing Google AdWords campaigns.
  • Proficiency in Google Documents and Sheets.
  • Excellent communication skills, both written and verbal.
  • Strong organizational abilities with a focus on delivering impactful results.
  • Creative, analytical, and numerically adept.
  • Humble yet ambitious mindset.
More jobs from Frank Consult
See all jobs of Frank Consult