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    Senior Manager: Group External Communications - Western Cape, Cape Town, South Africa - Shoprite Group of Companies

    Shoprite Group of Companies
    Shoprite Group of Companies Western Cape, Cape Town, South Africa

    Found in: beBee S2 ZA - 4 days ago

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    Full time
    Description

    Shoprite Group of Companies's job vacancy, Career and Recruitment

    Job title : Senior Manager: Group External Communications (Corporate) jobs in Western Cape

    Job Location : Western Cape, Cape Town

    Deadline : May 11, 2024

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    Job Objectives

  • Develop an integrated corporate reputation strategy and narrative that supports the organisations strategic goals and brand objectives and drive its implementation across audience segments.
  • Establish a policy that defines the organisational reputation management strategy, directs the scope within which decisions can be taken across the organisation and guides operational actions and behaviour.
  • In partnership with marketing and brand teams, identify the positioning of the organisation and how to communicate this positioning to the target audience.
  • Lead initiatives that strengthen Shoprite's reputation including civic engagements, PR events, conferences and award strategies.
  • Keep watch on all activities related to the reputation of the business, proactively and immediately resolving, neutralising or diffusing situations that could result in reputational risk.
  • Deal with reputational matters as they arise, promptly engaging with relevant stakeholders, writing suitable responses, and advising teams, leadership and spokespeople on the organisation's position on a particular matter.
  • Ensure all public statements, messaging and communications collateral are aligned with the organisational objectives, internal policies and reputational risk protocol.
  • Provide counsel to leadership and business units on corporate reputation, ensuring they are appropriately supported, trained and prepared for any media activity or external engagements.
  • Manage all reputational engagements with the media to the highest standard, ensuring all spokespeople are viewed as reliable and credible.
  • Respond to reactive media queries as well as comments and reviews on social media and other communication channels.
  • Support with writing and editing of all official correspondence required (media releases, CEO letters, Q&A documents, video scripts, speeches, etc.).
  • Monitor online and social media activity to understand how the business is viewed and implement actions to counter negative search results.
  • Provide practice standards, guidance and training to key stakeholders including PR, social media, marketing and brand teams on how to engage with the media and handle potential negative publicity.
  • Participate in and/or conduct surveys to assess general sentiment and attitude towards the organisation and brand and implement solutions to actively drive the corporate narrative favourably

    Qualifications
  • Degree or Diploma in Communications, PR, Journalism or a related field – (essential).

    Experience
  • +6 years' experience in a senior corporate communications role, with demonstrable experience developing and driving a corporate brand reputation strategy for a large organisation – (essential).
  • Extensive knowledge and experience in reputation and crisis management – (essential).
  • Deep understanding of media relations with demonstrable experience acting as a company spokesperson and engaging with both broadcast and print media interviews / events – (essential).
  • Deep understanding of brand and corporate identity – (essential).
  • Understanding of search engine behaviour, software and tools – (essential).
  • Strong proficiency in Microsoft Office 365, including SharePoint Online – (essential).
  • Experience in a retail environment – (desired).
  • Experience in a listed company – (desired)

    Knowledge and Skills
  • Exceptional and creative communicator – Converts complex concepts into well-crafted and articulated
  • messages while skilful in delivering compelling, creative content. Able to translate technical information
  • into accessible messaging. Passion for storytelling to create experiences that drive engagement and
  • participation. Excellent writing, grammar, editing and proofreading skills.
  • Public speaking / media relations – Able to engage with confidence to internal and external audiences while doing it with flair and in a consistent and credible manner.
  • Motivated self-starter with good energy and excitement to work on high-visibility projects in a fastpaced environment.
  • Strong ability to drive action through collaboration, proactivity and flexibility. Able to rally people and influence internally and externally to get things done.
  • Ability to apply sound discretion and judgment, handle confidential and sensitive information and apply problem-solving to provide considered and sustainable recommendations with confidence to
  • stakeholders and leadership.

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    *Senior Manager: Group External Communications (Corporate) in Cape Town

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