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    Trade Marketing Specialist - Cape Town, South Africa - HR Genie

    HR Genie
    HR Genie Cape Town, South Africa

    1 day ago

    HR Genie background
    Description

    Our client is looking for a Trade Marketing Specialist to join their team.

    Responsibilities:

    • Find opportunities to elevate the brands. This could be a combination of in-store campaigns, point-of sale, content marketing or events.
    • To build and align the Category strategy including online exposure in all consumer channels (FMCG, DIY, Stationery).
    • To assist the sales team with implementing NPD according to the NPD roadmap in collaboration with Category Managers.
    • Aligning best POS practices with Global Consumer market, managing POS material.
    • Trade marketing support for C&C accounts.
    • Deliver customer trade shows on time, to budget whilst raising our client's profile.
    • Communications relating to online activities, press releases, product information, packaging etc.
    • Within the Matrix, you will collaborate with Regions, Exports, Manufacturing, Supply Chain, R&D and other BUs.
    • Travelling to regions is important.
    • The role requires drive and initiative. A high degree of interpersonal skills and an upbeat and enthusiastic attitude are required due to the large number of contacts needed, both internal and external to achieve success.
    • The role is responsible for supporting the marketing team in delivering cost effective and impactful trade marketing initiatives which support the delivery of the 5 year C&C strategic business plan.
    • Turnover and GP/ MVC performance of the Category.
    • Alignment with Global Category / channel Marketing Budget.

    Key Skills:

    • Ability to think on Strategic level.
    • Good communicator.
    • Team player.
    • High degree of fluency in English.
    • Demonstrated experience in scoping and conducting quantitative and qualitative market studies.
    • Comfortable with figures and analysis I Awareness of key trends, customers, competitors in DIY/Consumer and adjacent markets (Construction, Retail etc.).
    • Self-starter able to flourish in a fast-paced and flexible environment.
    • Good interpersonal skills and an ability to identify sources of market intelligence from both internal and external networks insights.

    Qualifications:

    • Minimum primary degree in Marketing, Business administration or a related field (advanced degree such as MBA.
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