- Driving client partnership with strategic influence and intent, whilst being the focal point for day to day client interaction, campaign planning and service delivery across a portfolio of clients.
- Leading and directing campaigns and projects through-the-line (Including digital and social), instilling a solution orientated work-ethic from which the full Account Management team, agency and client can benefit.
- Translate the agency's vision and business strategy into the day-to-day work, guiding direct reports to uphold the agency's standards and values.
- Partner with the Business Unit Director and other senior agency leadership in the agency to build and deliver on client growth and relationship plans.
- Act as agency lead across a portfolio of brands, partnering with the client and their media/partner agencies on day-to-day deliverables.
- Interpret the client's business needs into clear creative/strategic briefs.
- Lead all meetings, including client presentations, planning sessions and briefings (internally and externally) to the benefit of best-in-class creative work.
- Manage direct reports, ensuring tasks are delegated clearly, appropriately and timeously.
- Deliver high quality campaigns end-to-end, in line with agreed brand plans and objectives.
- Ensure that campaign reverts are managed well, whether directly or through the Account Team, with specific emphasis on managing tight timings and deadlines.
- Proactively manage campaign overlaps and/or resource challenges with Operations Director and Snr Traffic Manager; through strong big-picture planning.
- Develop campaign project plans, with effective and timeous delivery from concept to execution.
- Work alongside creative, strategy, media, digital development and data teams; managing multiple campaigns at the same time.
- Execute large scale TTL chase lists, on time and in line with client's scope of work.
- Interpret campaign performance to optimize creative work and improve current practices.
- Interpret trends, unlocking new and relevant opportunities across digital and social platforms.
- Manage client budgets in line with agreed briefs or scopes of work.
- Reconcile jobs and complete financial administration in line with the agreed contractual requirements of the client and agency.
- Meet financial KPI's of the portfolio of clients.
- Develop and manage client scopes of work, in line with contractual requirements.
- Provide monthly short- and quarterly long-term financial forecasts and plan resources, alongside Financial Manager, Business Unit Director and MD.
- Identify and execute on proactive business opportunities for organic growth.
- Mentorship and management of direct reports, ensuring Career Planning, KPI's, and growth plans are clear and continuously well supported. Implement training and execute performance improvement plans if required.
- Manage individuals and team dynamics, in line with the agency values and high-performance standards, to create a cohesive and well-oiled team.
- Ensure that all work is managed in line with the agency planning processes, to the benefit of the agency, client and creative work.
- Ability to lead clients and direct reports strategically, in line with the agency's creative ambition.
- Ability to lead campaigns end-to-end, pre-empting and resolving complex challenges.
- Strong digital skills with a strong understanding of social and digital platforms and technical / production requirements.
- Experience in producing work in ATL (Film, Audio, OOH).
- Ability to think commercially and manage the financials of a client portfolio.
- Strong focus on strategy & execution.
- Strong project management skills.
- Entrepreneurial mindset, with an ability to solve problems quickly and thoroughly.
- Understanding of new technology and the application of it to the creative process.
- Proven experience in managing a team.
- Tertiary Marketing and/or Advertising qualification.
- Digital agency experience and experience on large scale multinational brands and/or in FMCG would be advantageous.
- Proven experience in working with external agency partners.
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Group Account Director - Sandton, South Africa - Machine_
Description
Job Description
We are looking for a through-the-line Group Account Director with a strong strategic eye, excellent people management and a love for digitally led creative campaigns to join our agency team in Johannesburg .
The Group Account Director will be responsible for:
Specific Responsibilities:
Business Skills:
Qualifications
Qualification / Experience / Skills:
The candidate must have a minimum of 7 years Account Management experience, with at least 3 years as an Account Director level. The following attributes are also essential:
