Sarah Ramkumar

Innovative marketer skilled in merging data-driven strategies with creative vision. Proven track record in crafting impactful campaigns that elevate brands and engage audiences. Collaborative approach in conceptualizing and executing projects, driving results through strategic thinking. Ready to contribute an analytical and creative edge to a visionary marketing team.

As an Assistant Marketing Manager at WKC, I've embraced a dynamic role focused on strategic leadership and team management. I have overseen successful campaigns that seamlessly blend creativity and data-driven insights to amplify global brand presence. My responsibilities include overseeing our Administrator and Website Specialist, managing WKC's online presence, email marketing, YouTube video production, desktop publishing, preparation of articles and content, and presenting research and reports to prominent clients in the Abu Dhabi region as part of new development projects.

At Fix Scholarship, I was responsible for maintaining the company's brand through content creation, social media campaigns, and community management. Additionally, I researched social media trends and made changes accordingly. I reported on monthly social media performance, identified strategic weaknesses and threats, and recommended solutions for improvements. I also maintained and updated the company's website using WordPress, created, designed, launched, and reported on newsletters using MailChimp, and maintained the mailing list

My role at GreenABLE entailed managing a portfolio of 15 donors, which led to a 50% increase in the total annual funding. Additionally, I secured funding worth R1.3 million from the SAB Foundation at the Social Innovation Awards in 2017. I was also responsible for cultivating and maintaining relationships with major and prospective donors, creating initiatives to engage with them, and developing a comprehensive 3-year fundraising strategy from the development stage to execution. I was also responsible for crafting funding proposals, reports, communications, and acknowledgements. Furthermore, I managed all aspects of funding research, implementation, and communications, and tripled the mailing list while directing and producing 2 promotional videos, creating social media content and newsletters, and managing website updates. I oversaw the organisation's communications, press, and external relations and represented GreenABLE at special events, awards, expos, and seminars.

Graphic Design and Desktop Publishing - 2023

BTech Public Relations and Communications Management - 2017