Diane Woodhouse

Currently I have just returned from medical leave, I had a neck procedure and I was required to take time off work to recover, I am now actively looking for a position as a Senior Marketer as of the 1st March to date. 

Momentum (PTY) Ltd, October 2022-October 2022

Head of Marketing, RSA
Developed and implement comprehensive Product Marketing strategies aligned with the overall Project/ Performance Marketing. business goals. Monitor all inputs on Monday.com.
Worked closely with the core team from the commencement of the project to launch.
Lead, mentor, recruit and manage the marketing efforts and team, fostering a collaborative and high-performance culture.

Ensured consistent messaging and branding across all marketing channels.

Provided regular automated reports and insights to the executive team and internal and external stakeholders on the marketing performance, weekly, bi-weekly, and monthly.

Collaborated and manage external partner, vendors, product development, internal departments, aligning marketing strategies with the overall business objectives and KPIs.

Reviewed, revised, and rewrote the MVP, CVP, LCM, GTM Strategies, incorporated and selling in the relevant SaaS software, from a CRM, Reporting, Data Collection and API integration software for the division to handle the volume of data entering the app from our Lead Generation, remarketing, and retargeting efforts.

Ensuring our App was driving ROI across divisions and encouraging Momentum consumers to purchase products they possibly don’t have already.
Oversee, align, and approve all procurement, governance (Corporate and Data) Privacy Policies to the Corporate and Branding divisions of the greater Momentum group.

Report, monthly, quarterly to Momentum internal stakeholders, as well, engage with the external stakeholders Dragons Den Stakeholders (Outside Momentum Investment Group) on the progress of the project, including the yardstick of the overall project timelines.

ABSA BANK ARO SSA: Dentsu Carat - June 2021-October 2022 RSA

Client Service Director SSA,
Build and maintain strong relationships with clients in Sub-Saharan Africa. Addressed and resolve client concerns and issues promptly with my extensive digital marketing experience.
Developed and implement strategic plans for client service in SSA and provide strategic leadership.
Pitch SaaS Software to Absa Hub- SA as a reporting solution, obtain buy in and roll out the automated reporting platform with the agency inhouse and global specialist.
Collaborate, align, and implement the automation of integrated reporting on Datorama across ATL and BTL in all 9 SSA markets.
Design, develop, implement, project manage and lead a team of digital specialists in developing a 5-year plan of digital modules, the intent was to upskill all the MCR Teams in each country.
Collaborate with executive teams, identify new business opportunities.
Monitored and manage the financial performance of client account.

UpBeet Digital, January 2020-May 2021 RSA

Founder & CEO,

Communicated the vision to employees, stakeholders, and the public. Developed and implemented business strategies and governance to achieve organisational goals.

Up skill, knowledge share team with my digital marketing skills and experience.

Evaluated risks and making risk management decisions.

Provided leadership and direction to the management team.

Oversaw all aspects of operations including product development, marketing, SaaS implementation and on selling to clients, business development, customer service, procurement, recruitment, and finance.

Advanced Diploma-University of Cape Town -2022-Graduated
 

MBA -University of Cambridge-Enrolled 2024-2026