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    Product Manager - Johannesburg, South Africa - MNA Recruitment

    MNA Recruitment
    MNA Recruitment Johannesburg, South Africa

    2 days ago

    Default job background
    Full time
    Description

    A global pharmaceutical is seeking a Product Manager for their OTC and Front Shop portfolio (the of their top leading products) to contribute to the strategy development for the product portfolio

    Duties:

    • Develop and implement promotion activities according to marketing plan and sales cycle, to meet sales target and increase market share
    • Development of KOL's for support of the brands.
    • Participate in annual and rolling forecasting
    • Manage cost to budget
    • Develop a long-term strategic plan to develop the product portfolio and individual brands, in conjunction with the Marketing Manager, using sound marketing principles and analysis tools
    • Develop and implement an annual promotional plan, from the strategic plan, to achieve sales targets and to grow market share, through the sales cycle plan and other communication options.
    • Develop ongoing liaison with KOL's in relevant fields
    • Financial management of the marketing programme including budget planning, resource allocation and preparation of reports.
    • Support efforts to market the brands into the Public Sector and Export Markets.
    • Monitor and report external data from IMS, ImpactRx and other sources:
    • Market share, total market and doctor prescription
    • Sales growth vs. major competitors
    • Trends
    • Be the "market expert". Project that image through all levels of the organization and communicate appropriately with internal and external contacts.
    • Contribute to monthly rolling unit forecasts for supply planning
    • Develop close "Partnerships" with key support organisations to ensure quality programmes – Advertising Agency, PR Agency. Manage projects thoroughly from briefing through to implementation on time and on cost with those agencies.

    Requirements

    • Tertiary qualification in marketing or similar
    • Minimum 2-3 years' experience in pharmaceutical industry product management is a must
    • Have expert knowledge on regulatory and code of conduct issues which impact marketing.
    • An ability to negotiate with internal contacts to ensure "Best Practice" programmes are implemented on time and with minimum disruption to the organisation.
    • Strong negotiation and interpersonal skills. An ability to negotiate win/win outcomes with business partners, academics and KOLs, professional societies as well as internal contacts.
    • A proven ability to create relationships within Government Agencies and other stake holders within the Health Care environment. A track record of influencing people.
    • Sound understanding of Health Care delivery system and data sources within the system.
    • Readiness to take leadership and become the "expert" on the markets relevant to the product portfolio
    • Professional demeanor.
    • High energy leader with proven ability to work in team situations
    • Ability to work autonomously
    • Pro-active in keeping abreast of industry development and customer expectations
    • Self-reliant and demonstrated PC skills
    • Willingness to be adaptable according to business demands
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