- Develop and manage marketing strategy for current and new agreed market opportunities, define the
- Develop and implement appropriate policies, procedures, and systems in the department to ensure best
- Develop, manage and implement the brand strategy to ensure and manage the integrity and usage of the
- Manage the internal and external Corporate Identity and Communications Strategy.
- Grow the brand by identifying new market opportunities based on solid market research
- Manage the P&L, trade spend budget and ensure monthly tracking and reporting.
- Forecasting with relevant teams.
- Management of all related marketing financial budgets.
- Management of the client's website and social media content.
- Manage / Oversee all social activity on all channels.
- Manage external marketing service providers.
- Manage B2B and B2C
- Manage campaign artwork.
- Manage new product development cycle to commercialization.
- Present and share ideas, results and gaps analyses across teams.
- Track SEO and Google Analytics data and make complex analysis.
- Build an inbound & outbound marketing plan.
- Research competition, investigate benchmarks and provide suggestions for improvement.
- Monitor, adjust and report using data, presenting back to leadership through visualization and insights.
- Identify and define opportunities to constructively influence shopper behaviours uniquely based on channel
- Identify opportunities for competitive advantage and/or areas of risk for our brands through rigorous
- Review and develop marketing plans to stimulate category participation incorporating into the annual brand
- Define and set annual business KPIs/milestones for shopper engagement programs by channel.
- Manage customised category/customer solutions based on identified areas of growth.
- Track performance/ROI on total campaigns as well as ensure the timely production and delivery of physical
- Management of technical marketing team.
- Perform other adhoc duties as and when required.
- A Degree in Marketing or equivalent is essential
- Significant experience (+5 year) in Marketing and/or Brand Management within the FMCG industry
- Proven extensive experience in a Leadership role
- Experience in activations and shopper campaigns within Modern Trade as well as Traditional/Route to
- Proven marketing management experience with strong ownership
- Experience launching marketing initiatives (e.g. building an online forum, launching an ambassador
- Experience in sales and /or category development advantageous
- Previous team or project leadership experience with emphasis on managing projects as well as creative
- Detailed understanding of consumer, shopper and customer needs/dynamics
- Previous experience managing large budgets and relevant monthly processes
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Marketing Manager - Johannesburg, South Africa - Strategic Personnel
Description
KEY RESPONSIBILITIES
As the role has a high level of integration across the business, the incumbent will need to partner with the sales, operations and finance teams to:
loss.
Retailer specific shopper engagement opportunities through understanding of distinct shopper and mission
profiles and shopper engagement strengths.
MINIMUM REQUIREMENTS