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    Marketing Manager - Johannesburg, South Africa - Ad Talent Africa

    Ad Talent Africa
    Ad Talent Africa Johannesburg, South Africa

    3 days ago

    Ad Talent Africa background
    Full time
    Description

    Who are we: A premier private higher education institution.

    Who are we looking for : A Marketing Manager who must have private education industry experience.

    What will you do:

    • Responsible for creating and driving the development and implementation of the marketing strategy of the Company, including management of the marketing team.
    • Strategic development and execution of external and internal marketing campaigns to drive brand awareness and increase student numbers.
    • Effective management of marketing budget, development/growth of marketing team and collaboration with external suppliers to optimise return on investment and achieving the company's objectives and key results
    • Management of strategic marketing and customer relationship activities
    • Build and expand the presence of the company and its brands
    • Oversee the creative and strategic development and improvement of external and internal marketing initiatives, including inter alia the Company's advertising and public relations campaigns to ensure growth
    • Manage the development and maintenance of the Company's website
    • Appoint and manage external marketing suppliers to optimise return on investment and achieve the company's objectives and key results
    • Management of company events including open days and student functions
    • Collaboration with the company's sales team vis-à-vis secondary school visits
    • Collaboration with the company's sales team vis-à-vis keeping track of marketing campaign effectiveness in driving leads and sales
    • Drive increased revenue and profit to achieve the Company`s growth through marketing initiatives
    • Strategically analyse and report on marketing initiatives and lead and sales outcomes to inform marketing decisions and business opportunities
    • Analyse customer insights, consumer trends, competitor and market analysis, and marketing best practices to build successful strategies
    • Assist in the development and maintenance of relationships with prospective customers and various business partners
    • Assist in the planning and coordination of business plans and the penetration of new markets
    • Developing the marketing team and managing their day-to-day activities.

    What do you need:


    • Relevant degree and qualifications


    • Three+ years in a similar role or five+ years in a strategy and/or brand management role at an agency or in a marketing department


    • Experience in the private education industry


    • Excellent leadership and management skills


    • A high level of communication, listening and negotiation skills


    • Ability to deliver on both creative and business objectives


    • The ability to motivate and build rapport with people


    • The ability to work individually and as part of a team

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