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    Demand Generation Manager - Randburg, South Africa - IOCO

    IOCO
    IOCO Randburg, South Africa

    6 days ago

    iOCO background
    Description

    Join the iOCO Infrastructure Services Community: Where Work is an Adventure, Not Just a Job. We are looking for a dynamic and results-driven Demand Generation Manager to join our team. The Demand Generation Manager will play a critical role in driving growth by developing and executing strategic marketing campaigns to generate leads and nurture prospects through the sales funnel.

    What you'll do:

    • Strategy Development:
      • Formulate and execute demand generation strategies aligned with overall business objectives.
      • Collaborate with cross-functional teams to develop targeted campaigns that resonate with our target audience.
      • Alignment of different areas of the sales and business development ecosystem to identify customer leads and opportunities.
    • Campaign Management:
      • Lead end-to-end execution of demand generation campaigns, including planning, implementation, and performance analysis.
      • Utilize a multi-channel approach, incorporating our sales, business development, and marketing, channels to maximize reach.
    • Lead Generation:
      • Implement lead generation programs to acquire and nurture leads through the sales funnel.
      • Utilize data-driven insights to optimize lead quality and conversion rates.
      • Leverage and collaborate with the sales and business development ecosystem to prove new lead opportunities for the BU sales structure.
    • Lead Generation:
      • Implement lead generation programs to acquire and nurture leads through the sales funnel.
      • Utilize data-driven insights to optimize lead quality and conversion rates.
      • Leverage and collaborate with the sales and business development ecosystem to prove new lead opportunities for the BU sales structure.
    • Content Development:
      • Collaborate with content creators to develop compelling and relevant content for different stages of the buyer's journey. (e.g. Marketing and sales collateral and proposals).
      • Ensure consistency in messaging and branding across all demand-generation activities.
    • Analytics and Reporting:
      • Track, analyze, and report on the performance of demand generation campaigns using relevant metrics.
      • Take part and collaborate with existing report requirements and structures.
      • Provide actionable insights to refine strategies and improve campaign effectiveness.
    • Technology Utilization:
      • Leverage marketing automation tools, CRM systems, and other technologies to streamline and optimize demand generation processes.
      • Stay abreast of industry trends and emerging tools to enhance campaign performance.

    Your Expertise:

    • Proven experience in demand generation and business development.
    • Proven experience in account management, business development management, and leadership.
    • Strong understanding of marketing automation tools, CRM systems, and analytics platforms.
    • Exceptional project and program management and organizational skills.
    • Excellent communication and collaboration abilities.

    Qualifications Required:

    • Grade 12/Matric
    • Bachelor's degree in Information Systems, Business, or a related field.
    • Specialist sales and project management certificates.

    Other information applicable to the opportunity:

    • Permanent position
    • Location: Randburg

    Why work for us?

    • At iOCO, we believe anything is possible with modern technology we are continuously pushing the boundaries of innovative solutions across multiple industries using an array of technologies.
    • Our culture of continuous learning will ensure that you will have all the opportunities, tools, and support to hone and grow your craft.
    • By joining IOCO you will have an open invitation, a place where you will be able to connect and learn from your peers by sharing ideas, experiences, practices, and solutions.
    • We encourage diversity and work culture, and Setting U up for Success #SuuS
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