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    Inbound Marketing Specialist - Cape Town, South Africa - Ad Talent Africa

    Ad Talent Africa
    Ad Talent Africa Cape Town, South Africa

    4 days ago

    Ad Talent Africa background
    Full time
    Description


    Who are we: An American-based dynamic software business with offices in Cape Town.

    Who are we looking for: A highly skilled performance-driven Inbound Marketing Specialist with B2B SaaS industry experience

    What will you do:

    • The successful candidate will be responsible for developing and executing inbound marketing campaigns and initiatives that drive demand and increase lead generation.
    • Must have a proven and demonstrable track record in leading and executing successful inbound marketing campaigns in the B2B SaaS industry
    • Develop and implement comprehensive inbound marketing strategies that drive demand, high quality leads, and website traffic.
    • Research and identify target audiences and personas and create effective strategies to reach them.
    • Create, manage, and execute multi-channel marketing campaigns leveraging SEO, social, inbound marketing, paid social and paid search.
    • Analyze and optimize landing page, CTA performance and bidding strategies
    • Create content and build content calendar that attracts a qualified audience (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.)
    • Manage and execute social media strategy, posts, and content calendar.
    • Creation of digital assets (e.g., website pages, landing pages, content creation, etc.)
    • Maintain marketing budgets while maximizing ROI.

    What do you need:

    • Copywriting (non-negotiable as inbound runs on content)
    • HubSpot certified, proficiency in Marketing and Sales automation and attribution, reporting and analytics.
    • Paid media experience: Capterra PPC, Google Ads (setting up and managing campaigns and content/ ad copy creation etc.)
    • Paid social media experience: LinkedIn, Facebook (setting up and managing campaigns and content/ ad copy creation etc.)
    • Organic social media experience
    • Proficient in conversion rate optimization and best practices
    • SEO and on-page content optimization
    • At least three (3) years of inbound marketing experience with demonstrated success in developing and executing lead and revenue-generating campaigns.
    • Google Analytics
    • Google Search Console
    • Google Ads
    • Gartner (Capterra, Software Advice) PPC & PPL
    • HubSpot
    • SEMRush
    • Clarity / HotJar
    • Industry-relevant tertiary qualification
    • B2B SaaS Marketing experience
    • 3+ years of experience in Inbound Marketing
    • Previous remote work experience
    • Experience working in the US market advantageous
    • Figma
    • Adobe Creative Suite
    • Surfer SEO
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