Inbound Marketing Specialist - Cape Town, South Africa - Fraxion

Description

About Fraxion
Fraxion is a fast-paced, product-led, and dynamic company that's innovation forward.

As leaders in the spend management space, we develop cloud-based software that simplifies procurement processes and provides mid-size companies with effective solutions for managing, optimising, and analysing business spend.

Our solutions are trusted by companies in diverse industries worldwide, and we operate from offices in Cape Town, South Africa and Seattle, USA (head office).

Inbound marketing specialist duties and responsibilities:
Develop and implement comprehensive inbound marketing strategies that drive demand, high quality leads, and website traffic.
Research and identify target audiences and personas and create effective strategies to reach them.
Create, manage, and execute multi-channel marketing campaigns leveraging SEO, social, inbound marketing, paid social and paid search.
Analyse and optimise landing page, CTA performance and bidding strategies.
Create content and build content calendar that attracts a qualified audience (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.)
Manage and execute social media strategy, posts, and content calendar.
Creation of digital assets (e.g. website pages, landing pages, content creation, etc.)
Maintain marketing budgets while maximizing ROI.
Collaborate with other departments to create cohesive marketing campaigns.
Actively brainstorm and propose new ideas for inbound marketing campaigns to grow customer acquisition.
Maintain up-to-date knowledge of the industry's best practices, trends, strategies, and offerings around inbound marketing.

Measure and report on the effectiveness of our inbound marketing campaigns against agreed key performance indicators (KPIs), using metrics such as website traffic, leads, and conversions etc.

Work with digital marketing agency to ensure successful delivery of marketing campaigns and performance.


Essential skills and core competencies:

Copywriting (non-negotiable as inbound runs on content)
HubSpot certified, proficiency in marketing and sales automation and attribution, reporting and analytics.


Paid media experience:
Capterra PPC, Google Ads (setting up and managing campaigns and content/ ad copy creation etc.)


Paid social media experience:
LinkedIn, Facebook (setting up and managing campaigns and content/ ad copy creation etc.)
Organic social media experience
Proficient in conversion rate optimisation and best practices
SEO and on-page content optimisation


Requirements:

At least three (3) years of inbound marketing experience with demonstrated success in developing and executing lead and revenue-generating campaigns.

Analytical and data-driven
Results-driven
Excellent communication and interpersonal skills
Creative thinker and problem solver
Efficient organisational and time management skills
Ability to prioritise and manage multiple tasks and projects

Education, training and experience required (digital literacy):
Google Analytics
Google Search Console
Google Ads
Gartner (Capterra, Software Advice) PPC & PPL
HubSpot
SEMRush
Clarity / HotJar


Level of formal, professional, education or training:
Industry relevant tertiary qualification
B2B SaaS Marketing experience
Three + years of experience in inbound marketing
Previous remote work experience
Experience working in the US market


Advantageous:

Figma
Adobe Creative Suite
Surfer SEO