Digital Marketing Specialist - Cape Town, South Africa - Meltwater

Meltwater
Meltwater
Verified Company
Cape Town, South Africa

1 week ago

Thabo Mthembu

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Thabo Mthembu

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Description

Meltwater, a leader in media monitoring, is looking for a Digital Marketing Specialist to support digital lead generation efforts across Europe, the Middle East, and Africa.

Do you feel at home in the MarTech industry? Would you like to work in an international environment in which you take on responsibility from day one, where success is celebrated, and where you can constantly learn new things?

Then become a part of the Marketing Team at Meltwater as a Digital Marketing Specialist for EMEA.


The Role


As you join the EMEA marketing team, you will play a crucial role in further developing Meltwater's digital marketing strategy and contributing to the business impact through our paid media advertising and digital initiatives.


Alongside the EMEA Digital Marketing Manager, you will be responsible for demand generation and building a strong brand through Google ads, SEO, marketing automation & paid media, to name a few.


Skills & Requirements:


What you will do:


  • Grow EMEA English customer acquisition through Google ads & paid social marketing channels and ensure that business goals are met
  • Build paid demand generation funnel, impacting both ToFu, MoFu, and BoFu goals
  • Setup and manage paid platforms, including Google ads, LinkedIn campaign manager & Facebook business manager for EMEA
  • Use your copywriting skills to increase CTR on various paid platforms
  • Create landing pages for social media ads (everything from idea, design, content, and publishing)
  • Run A/B tests of landing pages and website content for better results
  • Work with the marketing managers across EMEA to improve digital lead generation and demand funnels across channels, platforms, and growth initiatives.
  • Continuously analyze performance data and analytics to support your next move (consider budget (re)allocation across channels and/or markets, understand the pipeline experience across different touchpoints)
  • Manage and evaluate the performance of paid social acquisition campaigns and optimize accordingly to meet business goals

What you'll bring to the table:

  • Proven hands-on experience in Google ads, LinkedIn Campaign Manager, and Facebook Business Manager
  • At least two years of relevant professional experience and proven success
  • Fluency in English (speaking and writing)
  • A flair for crafting compelling, persuasive copy in both long and short form
  • Fantastic communication skills
  • Being familiar with utilizing marketing automation solutions in social advertising and the complexity of how to successfully onboard these
  • Knowledge of Marketo (nice to have)
  • Ability to work both independently and in collaborative environments
  • Solution and goaloriented
  • Proactive and able to present new ideas (also for other digital growth marketing projects)
  • Ability to effectively work with tight deadlines and manage projects independently
  • An understanding of the dynamics in digital marketing
  • A/B testing, attribution modeling, bidding strategies, and marketing analytics
- _B2B or agency experience is highly preferred_

  • Detailoriented and highly organized

What we offer**:


  • An exciting position in an international environment with a steep learning curve and excellent opportunities for career advancement
  • An attractive salary with bonus opportunities and an equity plan
  • Short decisionmaking processes and an agile team in an international company
  • Space for your ideas and responsibility for your projects from day
  • Flat hierarchies and a strong corporate culture
  • Hybrid working from your home or in our office in the Waterfront, Seapoint

Additional Information

  • Location: Cape Town, South Africa
  • Language: Native/professional English
  • Experience: 2+ years
  • First interviews will take place the second week of January 2023

About the company*:


Why Meltwater?
At Meltwater, we believe that when you have the right people in the right working environment, great things happen.

Our
best-in-class technology empowers our 27,000 customers around the world to analyze over a billion pieces of data each day and make better business decisions.


Our
award-winning culture is our north star and drives everything we do - from striving to create an environment where all employees do their best work, to delivering customer value by continuously innovating our products — and making sure to celebrate our successes and have fun along the way.

We're proud of our diverse team of 2,200+ employees in 50 locations across 25 countries around the world.

No matter where you are, you'll work with people who care about your success and get the support you need to reach your goals.

So, in a nutshell, that's Meltwater. We love working here, and we think you will too.

**Equal Opportunity
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